Discovery Sport Industry Awards 2014

Sport Industry Awards

Best New Sponsorship

Best New Sponsorship

  • adidas – Old Mutual Two Oceans Marathon 
  • KAYA FM 67KM Relay for Mandela Day
  • Momentum One Day Cricket
  • Mutual & Federal Premier Interschools Rugby 
  • Nashua Super 8 Boxing
  • Ram Slam T20 Domestic Challenge

Sport Event or Competition, sponsored by 26 Degrees South

Sport Event or Competition, sponsored by 26 Degrees South

  • Absa Premiership
  • adidas – Old Mutual Two Oceans Marathon 
  • Castle Lager Incoming Series
  • Gary Player Invitational presented by Coca Cola 
  • Nedbank Cup
  • Standard Bank – AFCON

Best Use of Digital Communications in Sport

Best Use of Digital Communications in Sport

  • Absa – The Human Spirit
  • Blue Bulls 
  • DHL Stormers 
  • EFC Africa 
  • Nedbank Ke Yona Team
  • The Sharks 

Sport Participation Event of the Year

Sport Participation Event of the Year

  • Absa Cape Epic  
  • Cape Argus Pick n Pay Cycle Tour
  • Comrades Marathon
  • J.P Morgan Corporate Challenge
  • Nike We Run Jozi 10K
  • Old Mutual Two Oceans Marathon

TV Sport Commercial of the Year

TV Sport Commercial of the Year

  • Absa – The Human Spirit 
  • SAB Castle Lager – Superfans United
  • SARU – Springboks Sevens 'Mission Moscow'
  • SuperSport – FINA World Champs 2013
  • SuperSport –Unbelievable!
  • Telkom – Jomo Sono's Wedding 

Best Sponsorship of a Sport Team or Individual

Best Sponsorship of a Sport Team or Individual

  • adidas – Orlando Pirates: Black is Back
  • Castle Lager - 20 Years Behind Bafana Bafana 
  • DHL – DHL Stormers 
  • Toyota – Toyota Freestate Cheetahs

Best Use of PR in a Sport Campaign

Best Use of PR in a Sport Campaign

  • Absa Cape Epic – Team Absa
  • EFC Africa Experience 
  • MTN8 
  • Nike We Run Jozi 10K
  • SARU – Springbok Shirtless Campaign
  • SRSA – Unite4Mandela 

Sport Development Programme of the Year

Sport Development Programme of the Year

  • The Dreamfields Project
  • Powerade Performance Sessions with John Mitchell 
  • NBA Royal Bafokeng Jr. Programme
  • SARU – Vodacom Cup 2013 'Tjovitjo'
  • Spur School Mountain Bike League
  • SuperSport Let's Play 

Best Live Experience

Best Live Experience

  • The BMW Challenge
  • Cape Town Tens
  • EFC Africa
  • KFC Mini-Cricket T20 Kids 
  • Nedbank – Comrades Marathon Spectator & Green Mile 
  • Sansui Summer Cup

Sport Brand of the Year

Sport Brand of the Year

  • adidas South Africa
  • EFC Africa
  • Kaizer Chiefs Football Club
  • Nike
  • The Proteas
  • The Sharks

Sport Agency of the Year, sponsored by Gallo Images

Sport Agency of the Year, sponsored by Gallo Images

  • Brand inc Creative Group 
  • EXP South Africa
  • Levergy 
  • Openfield Marketing 
  • Playmakers Sponsorship 

Best Integrated Sport Marketing Campaign

Best Integrated Sport Marketing Campaign

  • Absa – The Human Spirit
  • adidas Refresh Your Gear 
  • Castle Lager – AFCON Africa United
  • MTN8
  • Nedbank Ke Yona Team
  • Vaseline Fan of the Match




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Quote of the day

I have concentrated on taking my batting to the highest possible level and now I feel I am in a position to make a contribution to South African cricket in a leadership role.


Hashim Amla comments after being named captain of the Proteas Test side.