Discovery Sport Industry Awards 2014

Sport Industry Awards

Best New Sponsorship

Best New Sponsorship

  • adidas – Old Mutual Two Oceans Marathon 
  • KAYA FM 67KM Relay for Mandela Day
  • Momentum One Day Cricket
  • Mutual & Federal Premier Interschools Rugby 
  • Nashua Super 8 Boxing
  • Ram Slam T20 Domestic Challenge

Sport Event or Competition, sponsored by 26 Degrees South

Sport Event or Competition, sponsored by 26 Degrees South

  • Absa Premiership
  • adidas – Old Mutual Two Oceans Marathon 
  • Castle Lager Incoming Series
  • Gary Player Invitational presented by Coca Cola 
  • Nedbank Cup
  • Standard Bank – AFCON

Best Use of Digital Communications in Sport

Best Use of Digital Communications in Sport

  • Absa – The Human Spirit
  • Blue Bulls 
  • DHL Stormers 
  • EFC Africa 
  • Nedbank Ke Yona Team
  • The Sharks 

Sport Participation Event of the Year

Sport Participation Event of the Year

  • Absa Cape Epic  
  • Cape Argus Pick n Pay Cycle Tour
  • Comrades Marathon
  • J.P Morgan Corporate Challenge
  • Nike We Run Jozi 10K
  • Old Mutual Two Oceans Marathon

TV Sport Commercial of the Year

TV Sport Commercial of the Year

  • Absa – The Human Spirit 
  • SAB Castle Lager – Superfans United
  • SARU – Springboks Sevens 'Mission Moscow'
  • SuperSport – FINA World Champs 2013
  • SuperSport –Unbelievable!
  • Telkom – Jomo Sono's Wedding 

Best Sponsorship of a Sport Team or Individual

Best Sponsorship of a Sport Team or Individual

  • adidas – Orlando Pirates: Black is Back
  • Castle Lager - 20 Years Behind Bafana Bafana 
  • DHL – DHL Stormers 
  • Toyota – Toyota Freestate Cheetahs

Best Use of PR in a Sport Campaign

Best Use of PR in a Sport Campaign

  • Absa Cape Epic – Team Absa
  • EFC Africa Experience 
  • MTN8 
  • Nike We Run Jozi 10K
  • SARU – Springbok Shirtless Campaign
  • SRSA – Unite4Mandela 

Sport Development Programme of the Year

Sport Development Programme of the Year

  • The Dreamfields Project
  • Powerade Performance Sessions with John Mitchell 
  • NBA Royal Bafokeng Jr. Programme
  • SARU – Vodacom Cup 2013 'Tjovitjo'
  • Spur School Mountain Bike League
  • SuperSport Let's Play 

Best Live Experience

Best Live Experience

  • The BMW Challenge
  • Cape Town Tens
  • EFC Africa
  • KFC Mini-Cricket T20 Kids 
  • Nedbank – Comrades Marathon Spectator & Green Mile 
  • Sansui Summer Cup

Sport Brand of the Year

Sport Brand of the Year

  • adidas South Africa
  • EFC Africa
  • Kaizer Chiefs Football Club
  • Nike
  • The Proteas
  • The Sharks

Sport Agency of the Year, sponsored by Gallo Images

Sport Agency of the Year, sponsored by Gallo Images

  • Brand inc Creative Group 
  • EXP South Africa
  • Levergy 
  • Openfield Marketing 
  • Playmakers Sponsorship 

Best Integrated Sport Marketing Campaign

Best Integrated Sport Marketing Campaign

  • Absa – The Human Spirit
  • adidas Refresh Your Gear 
  • Castle Lager – AFCON Africa United
  • MTN8
  • Nedbank Ke Yona Team
  • Vaseline Fan of the Match




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Quote of the day

My players love the stress, they love the pressure and they feel like they can’t lose.


Mamelodi Sundowns coach Pitso Mosimane comments on the character of the team after they equal Kaizer Chiefs at the top of the League.