Amstel Lager® was first brewed in Amsterdam in 1870, getting its name from the river that runs through the city. Since then Amstel® has won countless awards and is now available in over 75 countries around the world. And in 1965 Amstel Lager® became South Africa’s first international premium beer. It defined the premium beer category and in 2011 it’s still doing it.
Amstel's slow brewing releases the full flavour of the brew achieving that rare balance of a matured and timeless lager, with a traditionally smooth, refreshing beer taste. Every batch of Amstel Lager® is taste tested in Amsterdam to ensure it achieves the Gold Standard. This obsession ensures every Amstel Lager® sold is true quality.