Apple’s Siri for enhances fan engagement

Friday, January 12, 2018

Smart home devices and artificial intelligent voice activation area areas that show a lot of potential in the sports industry as a way for fans to get closer to teams and leagues that look to drive new revenue opportunities in ticketing and merchandise.

With the 2018 Australian Open tennis competition has started in Melbourne and the PGA Tour also underway, both tennis and golf fans are able to have access to live and past tournament results, individual player stats and performance data from past tournaments by simply asking Apple’s Siri for updates.

For instance with tennis, the ATP and WTA are supported for Siri, meaning that fans are able to access information on the 2016-2018 Grand Slams whereas the PGA and LPGA are also supported with all historical facts for Grand Slams from 2007 to the present as well as tournament information for 2017 and 2018.

Some of the queries that Siri can answer include:

Tennis:

— “Hey Siri, who is winning the Nadal/Murray match in the Australian Open?”

— “Hey Siri, who is playing at Wimbledon today?”

— “Hey Siri, when was the French Open?”

— “Hey Siri, where was Wimbledon?”

— “Hey Siri, how is Roger Federer doing?”

— “Hey Siri, how did Serena Williams do in the Australian Open?”

— “Hey Siri, show me Australian Open results.”

— “Hey Siri, who won the Wimbledon finals?”

— “Hey Siri, how did Roger Federer do in the Australian Open?”

— “Hey Siri, what were the Roland Garros men’s semifinals results?”

Golf:

— “Hey Siri, who is ahead in the Pebble Beach tournament?”

— “Hey Siri, what is Richie Fowler’s score so far in the Sony Open?”

— “Hey Siri, show me the Players Championship leaderboard.”

— “Hey Siri, who won the British Open Golf tournament?”

— “Hey Siri, how did Sergio Garcia do at the PGA Championship?”

— “Hey Siri, how did Sergio Garcia and Phil Mickelson do at the Open Championship?”

— “Hey Siri, when is the Tour Championship?”

— ”Hey Siri, who’s winning at the LPGA tournament?”

— “Hey Siri, who is Dustin Johnson?”