Twitter enters partnership with AFL

Tuesday, June 6, 2017

Twitter has announced a new streaming partnership with the Arena Football League (AFL), the professional indoor football league in the United States.

Under the terms of the agreement, the social media platform will provide live coverage of at least five AFL games during its 30th anniversary 2017 season.

The announcement coincides with news that the league has been reduced to only five teams.“We are thrilled to partner with the Arena Football League to bring their exciting brand of live football to fans globally on Twitter,” said Anthony Noto, Twitter’s chief operating officer. “AFL fans can now watch live games anywhere in the world on the same platform where the AFL conversation is already happening.”

Scott Butera, the AFL commissioner, added: “Entering into this relationship with Twitter is a significant development in expanding the Arena Football League’s digital platform. With over 300 million Twitter users worldwide, we believe they will enjoy the nonstop, edge-of-your-seat AFL action and have many opportunities to network with players, coaches and other fans in what is the nation’s most interactive sport.”

Twitter livestreamed National Football League (NFL) games last season, but lost out to Amazon in bidding for the 2017/18 campaign. 

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Twitter AFL
Sport categories: 
American Football
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Marketing & PR