2016 Discovery Sport Industry Awards Shortlist Announced!

02 Nov 2015

The Sport Industry Group is delighted to unveil the Official Shortlist for the Discovery Sport Industry Awards 2016, with the winners set to be announced at the star-studded ceremony at Sandton Convention Centre on 11th February 2016.

The Official Shortlist includes campaigns and brands from 10 different sporting codes including rugby, football, cricket, mixed martial arts, cycling, athletics, basketball, and triathlon.

In 2016, adidas leads the pack with nine nominations across a variety of categories, closely followed by Nedbank with six, Vodacom with five, CSA with four while SARU, EFC, Absa, and Standard Bank secured three nominations each.

Key industry figures gathered at independent adjudicator Deloitte’s offices in Johannesburg for hours of intensive judging across two days to produce  a shortlist representing the very best that the South African sport industry has to offer. This year’s record number of entries led to comprehensive analysis and debate during the judging process, which was overseen by Deloitte to ensure absolute transparency.

The Discovery Sport Industry Awards reward the greatest achievements across the entire business of sport, including the most outstanding and innovative work in marketing, PR, advertising, community investment and sponsorship.

With higher entry numbers and an increasing quality of work year-on-year, reaching the shortlist for the Discovery Sport Industry Awards 2016 represents a stellar achievement.

Discovery Sport Industry Awards judge Ingrid Lotze said: ‘Changes to this year’s Discovery Sport Industry Awards categories are significant, exciting and great for the industry. I’m particularly looking forward to next year’s submissions as the changes settle in and more organisations realise that their work is accolade worthy. 

‘For 2015 we saw many solid, best practice submissions and it gives me the distinct impression that in general, sponsorship is showing rewards for the teams, the brands and everyone touched by the sports.

‘Our challenge as judges is to find exemplary campaigns in various categories. The accolades go to memorable, creative, innovative campaigns that clearly demonstrate best practice, creativity and tangible benefit to the business.  Compared to last year there is an inspiring dedication to keep raising the bar. We continue to have world class campaigns that serve as pillars of excellence and sources of learning.’

James Monteith, managing director of the Sport Industry Group SA added: ‘The Awards continue to break records year on year. This year has seen the highest number of entries yet, with impressive results and creative work displayed across the board. The official shortlist for 2016 was chosen from hundreds of world-class and innovative entries, and shows how the industry is continuing its impressive upward trend, whilst reflecting the tenacity of the industry.’

The nominees listed below will now eagerly await the announcement of the winners in each category at the most respected and prestigious sport industry event in Africa. Each year the Discovery Sport Industry Awards ceremony attracts more than 1,200 guests, including sportsmen and celebrities such as Lucas Radebe, Cameron van der Burgh, Hashim Amla, Marcel Desailly, Heyneke Meyer, Shashi Naidoo, Jacques Rudolph, Elana Meyer, Neil McKenzie, Kerry McGregor, Jomo Sono, Roxy Louw, Butch James, Nicole Flint, Mark Fish, Doctor Khumalo, Natalie Du Toit, CJ Van Der Linde and many more.

Tables at the Discovery Sport Industry Awards ceremony, to be held at Sandton Convention Centre on 11th February 2016, are on sale now.

Official Partners and Suppliers of the Discovery Sport Industry Awards include Castle Lager, Deloitte, Gallo Images, and Tsogo Sun.

Join the conversation at @SportIndustrySA and #DSIA.

Discovery Sport Industry Awards 2016 – Official Shortlist

TV Sport Commercial of the Year

Absa/Barclays – Play Your Greatest Game

CSA - ProteaFire

Nedbank – Nedbank Ke Yona Team Captain – Sydney Masana

SARU – Home Ground Advantage Launch

SuperSport – Rugby World Cup 2015

Vodacom – Vodacom Game Changers ‘Scout’

Best African Sponsorship

AfrAsia Bank – Mauritius Open

DHL – Africa as One

Castle Lager & FC Barcelona – Enjoy the Best of Both Worlds

Gem Diamonds – Kalahari Challenge 2015

Safaricom – Kenyan Athletics Series

SportPesa – Kenyan Premier League

Best New Sponsorship

Audi – Audi Proteas

Citadel – Citadel Sponsorship of Jean de Villiers

Dimension Data – Absa Cape Epic

Engen – Engen Cycle in the City

FNB – Cape Town 12 ONERUN

Huawei - #SayMyName

Standard Bank – IRONMAN Never Stop Moving Forward

Sport Development Programme of the Year

CONNECT Khayelitsha Sports Academy

KNVB World Coaches Programme South Africa

Nashua Ltd – The Art of Fast Bowling

SA Rugby Legends – Vuka Rugby

SuperSport – Let’s Play Physical Education Challenge

The Sports Trust – Multipurpose Sport Court

Sport Brand of the Year, Sponsored by Tsogo Sun


Comrades Marathon

EFC Worldwide


The Proteas

Best Use of Digital Communications in Sport

adidas – Stormers Mother’s Day

CSA - #ProteaFire

DHL – Africa as One


SARU – Springboks Home Ground Advantage

Vodacom – Soccer USSD

Sponsorship of the Year, Sponsored by the Solutions Team

Absa – Absa Cape Epic

adidas – Old Mutual Two Oceans Marathon

adidas – Orlando Pirates

Nedbank – Nedbank Cup

Standard Bank – IRONMAN – Never Stop Moving Forward

Vodacom – Vodacom Bulls

Best Use of PR in a Sport Campaign

Absa - #ProudlyAfrican

adidas – Old Mutual Two Oceans Marathon ‘Haile Gebresalassie’

CSA - #ProteaFire

KFC – KFC Mini-Cricket Kids vs Proteas Tour

Nedbank – Nedbank Cup Football Fan Fashion

Vodacom – Vodacom SupeRugby FanUp

Sport Participation Event of the Year

Absa Cape Epic

Comrades Marathon

Hyundai Rock the Run

Nedbank Tour de Tuli

Standard Bank IRONMAN

The Color Run

Best Integrated Sport Marketing Campaign

adidas – Old Mutual Two Oceans Marathon

adidas – Orlando Pirates

Coca Cola Comrades Marathon - Active Healthy Living

KFC – Join the Proteas Family

Nedbank – Ke Yona Team Draft

Vodacom – SupeRugby

Best Live Experience, Sponsored by the Sandton Convention Centre

EFC – EFC 37

Jaguar – Simola Hillclimb 2015

Nedbank – Nedbank Cup Final

Red Bull – X-Fighters 2015

takealot.com – Cape Town 10s

The Color Run

Creative Activation of the Year

adidas – All Blacks Activation

adidas – Ultra Boost Launch

Castle Lager – Castle Lager Rugby Superfan Experience

Powerade – ION4 Sweat Session

SARU – Springboks Home Ground Advantage

SuperSport – RWC Evolution of Broadcast

Toyota – Toyota Day

Sport Agency of the Year, Sponsored by Gallo Images

Brand Inc Creative Group


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