English Premier League football club Arsenal has entered into a partnership with Egyptian financial services company Banque du Caire.
The three-year partnership will see Banque du Caire issue co-branded Arsenal credit and debit cards in Egypt.
Banque du Caire customers and Arsenal fans will also be offered a range of club-related benefits such as match-day hospitality at Arsenal’s Emirates Stadium.
As part of the agreement, Banque du Caire has stocked its more than 250 branches with Arsenal memorabilia, while it will also offer new and existing customers official Arsenal merchandise.
Additionally, Banque du Caire will be given access to Arsenal’s first team and club legends to generate content and develop marketing campaigns.
Egyptian international Mohamed Elneny plays for Arsenal and Banque du Caire becomes the club’s second official partner in the country. Property company Hyde Park Developments signed a deal with Arsenal back in January to become the club’s official real estate partner in Egypt.