Barcelona sign global licensing deal

10 Aug 2018

La Liga champions Barcelona have announced a global licensing partnership with adhesive manufacturing firm Avery Dennison.

The four-year deal will see the company use proprietary radio frequency identification (RFID) technology to print the names and numbers on the back of the Spanish soccer giants’ shirts until 2022.

“We fully trust in Avery Dennison to partner with FC Barcelona on our global growth plan and on the development of the new products to connect our final consumer,” said Rubén Benseny, licensing and merchandising director at FC Barcelona.

“Avery Dennison has demonstrated their capabilities to cover the market and to create new embellishments with new technologies that afford us to up the partnership to a global level.”

Avery Dennison already supplies its services to a number of other La Liga clubs, while it also supplies products for 90 per cent of the teams in English soccer’s Premier League.

Nikita Jayasuriya, global director and head of team sport at Avery Dennison, added: “We offer a first class service with speed and high quality products, specifically tailored for the players and fans.

“This includes numbers on the back of player jerseys that have an aerated enhancement to ensure they are extra breathable, which can help improve player performance.”