Defending National Basketball Association (NBA) champions the Cleveland Cavaliers has partnered with Cleveland based shirt company Fresh Brewed Tees, for the duration of the NBA Playoffs.
The collaboration comes after the Cavaliers adopted the hashtag #DefendTheLand as their official motto for the post-season, as they attempt to win the championship for the second year running.
Since the phrase is owned by Cleveland entrepreneur Tony Madalone, owner of Fresh Brewed Tees, the team have entered into a commercial partnership with the firm. Fresh Brewed has been using the #DefendTheLand slogan since 2014.
Under the deal, the shirt manufacturer will provide a range of #DefendTheLand clothing and apparel carrying Fresh Brewed Tees and the Cavaliers' branding, which will be made available in both the official team shop and via Fresh Brewed's online store.
Madalone described the #DefendTheLand slogan as "the perfect embodiment of Clevelanders in general."