Chelsea Football Club has announced a new and exclusive partnership with Sony Music.
The deal will see the two parties use their respective rosters of football players and music artists to create and produce content for the Premier League side’s fanbase.
To launch the partnership, Chelsea has curated a special playlist, using input from Chelsea players to bring supporters a special Sony Music playlist.
Chris Townsend OBE, Chelsea FC commercial director, said: ‘We are incredibly excited to join forces with Sony Music, one of the leading entertainment companies in the world.
“Combining some of the world’s most celebrated music artists and football stars will create innovative content and experiences for our global fanbase, starting with an exciting competition for fans of football and music all over the world.”
Dusko Justic, vice president, international marketing, Sony Music International, added: “Both football and music are fuelled by passionate fans. That emotional pull makes the connection so satisfying.
“We want to combine the two and elevate the experience to new heights. Everyone here at Sony is incredibly proud and excited to work with Chelsea Football Club.”