City Surf Series partners with Vida

16 May 2018

Accelerate Sport announced another sponsor for the City Surf Series, Vida e Caffé, who will become the official coffee and food partner to the remaining 3 legs of the Series.

Vida had been unofficially involved in the first 3 events of the series in Nelson Mandela Bay, Port Alfred and Buffalo City, providing their Coffee Machine, Capsules, Cups and other coffee paraphernalia, keeping all the judges and officials fuelled for the events.

“Coffee is at the centre of so many aspects of our lifestyle. Driven by passion and providing an added injection of energy, Vida e Caffè aligns perfectly with sports events like The City Surf Series, as we stand behind exciting local events and up-and-coming athletes. As a South African brand that itself has worked its way from one coffee shop to 245 stores nationwide, we want to support and help develop the rising stars in the country." Said Darren Levy, CEO of Vida e Caffè

Supporters and fans of the City Surf Series can also look forward to Vida e Caffé being present at the remaining three events who will have a stall ready to provide perfectly poured coffees to everyone arriving to watch exciting surfing from South Africa’s best Qualifying Series (QS) surfers who will mix it up with some internationals for valuable WSL QS points.

Edward Gregory, CEO of event organisers Accelerate Sport said “Having a partner like Vida e Caffé join us for the final three events Is a great addition for the City Surf Series. Coffee and Surfing are synonymous, with so many people sneaking in a surf before work, a coffee is always needed on those early mornings and we look forward to them all enjoying a Vida e Caffé as they come down to watch our final three events.”