Cricket West Indies signs BLK deal

14 Jun 2017

Cricket West Indies (CWI) has entered into a partnership with sportswear company BLK. The three-year deal will run until 2020 and will see BLK provide kit for the West Indies national teams.

The agreement covers the West Indies’ senior men’s, women’s and youth sides. BLK will also support grassroots cricket projects in the Caribbean as part of the deal. The senior men’s team will wear the BLK kit for the first time when it begins its tour of England with a Test match at Edgbaston on August 17.

The WINDIES joins a long list including England Rugby League, Scotland Rugby League, England Netball, Hartlepool United FC - and rugby union Champions Cup winners Saracens - to be the latest professional team outfitted by BLK.

Based at Orde Wingate Way the company, which employs a team of around 10, has become a growing sport’s apparel suppliers in the 13 years since it was established. Around 10,000 teams globally now wear BLK – including across sports such as lacrosse, baseball, American football, netball, hockey, ice hockey, football, rugby and squash.

The latest partnership covers the WINDIES (West Indies) senior men’s, women’s and youth sides along with grassroots development cricket in the Caribbean.

CWI chief executive Johnny Grave said: “In addition to providing all of our team wear, this new partnership forms part of our broader strategy to grow our retail and licensing revenues by creating a new online Windies store. We will be expanding our commercial partnership programme over the next few years and are looking forward to building the relationship with BLK.”

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