Oosthuizen becomes Mercedes Brand Ambassador - 14 Jun 2013
Louis Oosthuizen has signed a deal with Mercedes-Benz South Africa which will see the golfer become an ambassador for the brand. read more
Golf News Articles
Montgomerie signs with Lambda Golf - 11 Jun 2013
Eight-time European Tour Order of Merit winner Colin Montgomerie has become a Lambda Golf brand ambassador, in a new partnership that will wear see the Ryder Cup legend sport Lambda Golf shoes in all future golf tournaments. read more
Ryder Cup secures Kitbag partnership - 10 Jun 2013
The 2014 Ryder Cup, taking place in Gleneagles, Scotland, has secured a new sponsorship deal with Kitbag that will see the online sports retailer become the official retail partner of the golf competition. read more
Brandon Stone signs for IMG - 06 Jun 2013
South African golfer Brandon Stone has announced that he has both turned professional and appointed IMG, the global sports, fashion and media company, for exclusive worldwide management and marketing representation. read more
Golfers club together in charity fundraiser - 06 Jun 2013
The Sanlam Cancer Challenge, one of the biggest mass participation sports events in South Africa, has already raised close to R500,000 in the four months since the nationwide golf drive for the Cancer Association of South Africa (CANSA) began. read more
Tiger Woods ‘close’ to Nike deal - 04 Jun 2013
Tiger Woods’ agent Mark Steinberg has said the golfer is close to signing an extension to his endorsement deal with Nike. read more
PUMA unveils new golf shoe - 03 May 2013
PUMA Golf has announced the release of its latest shoe, Faas Lite Mesh, marketed as the lightest shoe in golf. read more
Norman calls for drug controls - 29 Apr 2013
Greg Norman has criticised golf’s anti-doping controls, insisting that the sport needs to introduce blood testing in order to catch those using performance enhancing drugs. read more
South Africa to host World Club ProAm - 24 Apr 2013
The PGA of South Africa has announced that the country will host its first-ever World Club ProAm. The tournament has a total prize and appearance fee fund of US $350,000 (R3,225,040) and a format of 90-holes of golf played across KwaZulu-Natal’s championship courses. read more
Cleveland Golf Gets Behind Team SA - 16 Apr 2013
Cleveland Golf has announced a partnership with the Amateur World Golfers Championships which will see thecompany offer every entrant for the SA regional eliminations who refers another player an automatic entry into thedraw to win a full set of Cleveland Clubs and bag worth over R9,000. read more
British Airways signs English Rose - 12 Apr 2013
Justin Rose – currently in Augusta at the Masters - has signed a personal sponsorship agreement with British Airways, which will see the world number three represent the airline for the next three years. read more
McIlroy on time for Masters with watch deal - 09 Apr 2013
Rory McIlroy has extended his sponsorship portfolio with the signing of Swiss watchmaker Omega, who replaces Audemars Piguet as the 23-year-old’s watch sponsor. read more
COBRA releases new golf app - 04 Apr 2013
Cobra has released a new app, Fit N Fly, to help golfers ensure they are playing with the correct clubs to suit their game. read more
Ernie Els to phase out Belly Putter - 02 Apr 2013
South African golfer Ernie Els has confirmed that he will use the belly putter for the last time during the US Masters next week. read more
Walters in Telkom PGA Charity fundraiser - 15 Mar 2013
Justin Walters is hoping to raise as much money as possible for the Hope for George campaign, during the annual Telkom PGA Championships at Country Club Johannesburg. read more
Samuel L Jackson plays SA Pro-Am - 13 Mar 2013
Samuel L Jackson was the guest of Sunshine Tour chief executive Selwyn Nathan at the Country Club in Johannesburg this week, where he played as part of the Telkom PGA Championships Pro-Am. read more
Puma launches new golf style app - 13 Mar 2013
PUMA Golf has launched the free PUMA STYLECADDIE app for iPhone and iPad (Android coming in April) to ‘fuse the worlds of Golf, Fashion and Technology.’ read more
Golf Australia announces new sponsor - 06 Mar 2013
Get Wines Direct has been confirmed as the new sponsor of Golf Australia, in a three-year agreement with the governing body. read more
TAYLORMADE ADIDAS & ASHWORTH ACQUIRE GOLF BRAND - 01 Mar 2013
TaylorMade adidas and Ashworth Golf have acquired Adams Golf, with the intention of relaunching the brand that includes Tom Watson and Bernhard Langer amongst its ambassadors, as well as staff professionals Aaron Baddeley and Robert Garrigus. read more
Cobra Puma Golf signs Sonders deal - 28 Feb 2013
Cobra Puma Golf has signed a deal with Golf Channel on-air host Holly Sonders which will see Sonders use Cobra Golf equipment and wear Puma Golf apparel, accessories and footwear on and off the course. read more
Rory McIlroy joins Bose Corporation - 28 Feb 2013
Bose Corporation has announced Rory McIlroy as the new global brand ambassador for the company’s headphones, portable speakers, home and automotive systems. McIlroy joins Bose in a multi-year agreement as he begins 2013 as the number one golfer in the world. read more
Branden Grace signs to IMG roster - 26 Feb 2013
European Tour and Sunshine Tour golfer Branden Grace has signed with sports, fashion and media company IMG, who will now handle the 24-year-old South African’s worldwide management and marketing representation. read more
Ryder Cup announces first worldwide sponsor - 26 Feb 2013
Standard Life Investments has been announced as the first worldwide sponsor of the Ryder Cup after signing a deal to support the next two editions of the team golf event. read more
Holes 4 Hope raises R135,000 - 14 Feb 2013
The Holes 4 Hope initiative, in which Steenberg’s director of golf Ian Kennedy and six other PGA professionals played rounds of golf for 12 hours, raised R135 000 for the iThemba House Trust. read more
Professionals join Holes 4 Hope event - 05 Feb 2013
Steenburg’s director of golf, Ian Kennedy will be joined on the 9th February by six other PGA professionals to play twelve hours of golf to raise money for the iThemba House Trust as part of the Holes 4 Hope initiative. read more
Sponsorship issues derail SA Tournament of Hope - 04 Feb 2013
The International Federation of PGA Tours and South Africa’s Sunshine Tour have announced that a new tournament set to be staged in November has been postponed due to sponsorship issues, according to media reports. The Tournament of Hope had been due to go ahead after the details were finalised in October when a 10-year contract was signed, alon… read more
Phelps signs with golf brand Ping - 31 Jan 2013
Retired American swimmer Michael Phelps has signed a personal endorsement deal with golf equipment brand Ping. The amateur golfer, and the most decorated Olympian in history, holed a 153-foot putt at the Alfred Dunhill Links Championship in St Andrews last year – reportedly the longest televised putt in golf history. read more
LPGA launches international Comp - 28 Jan 2013
The Ladies Professional Golf Association (LPGA) has launched the inaugural national team competition which will see eight countries playing for the US$1.6m (R22m) prize fund. read more
Donald extends Mizuno partnership - 24 Jan 2013
Mizuno has announced an extension to one of the longest-standing equipment relationships in golf with world number three Luke Donald set to continue as a brand ambassador. read more
PGA of SA honours Els and Oosthuizen - 16 Jan 2013
Major winners Ernie Els and Louis Oosthuizen were named Honorary Members of the PGA of South Africa (PGA of SA) on Sunday. read more
McIlroy officially unveiled as Nike ambassador - 15 Jan 2013
As expected, Nike Golf officially announced the signing of world number one Rory McIlroy at a press conference in Abu Dhabi on Monday evening, in a multi-year agreement that will see the Northern Irishman sport Nike clubs, balls, footwear, glove, apparel, headwear and accessories – and could see the 23-year-old become one of the highest paid spo… read more
COBRA PUMA GOLF signs Jesper Parnevik - 14 Jan 2013
Jesper Parnevik, known for his 14 professional wins and Ryder Cup record is making his way back to the PGA Tour following some time away due to medical injury - and has signed a deal with the COBRA PUMA GOLF team. read more
CONNECT WITH US
Follow @SportIndustrySA