Warrior Race reveals event details - 12 Mar 2013
More than 5000 people are expected to participate in the latest edition of the Warrior Obstacle race in Pretoria on the 16th-17th March. read more
Marketing News Articles
100 teams set for Investec Night Relay - 06 Mar 2013
Over 100 corporate teams are expected to descend on the North End Lake for the opening race of the Investec Night Relay series in Port Elizabeth on March 7th. read more
Absa releases new advertising campaign - 05 Mar 2013
Absa has a released a new advertising campaign aimed at encouraging South Africans to ‘achieve their dreams’. Watch the new campaign here. read more
New deal sees Becks in China shop-window - 05 Mar 2013
Former England captain David Beckham has agreed a deal with the Chinese Football Association that will see the Paris Saint-Germain midfielder become Chinese football’s first global ambassador. read more
TAYLORMADE ADIDAS & ASHWORTH ACQUIRE GOLF BRAND - 01 Mar 2013
TaylorMade adidas and Ashworth Golf have acquired Adams Golf, with the intention of relaunching the brand that includes Tom Watson and Bernhard Langer amongst its ambassadors, as well as staff professionals Aaron Baddeley and Robert Garrigus. read more
Warrior Obstacle Series receives record entries - 01 Mar 2013
Organisers of the Warrior Obstacle series, the next event of which will take place in Gauteng on the weekend of the 16th March, have revealed the popularity of this year’s series. The online entry system for the series crashed within seconds due to the level of demand. read more
Puma introduces latest running technology - 27 Feb 2013
Puma has introduced its latest running technology at the Old Mutual Two Oceans Marathon Expo, as part of its Nature of Performance range. read more
Branden Grace signs to IMG roster - 26 Feb 2013
European Tour and Sunshine Tour golfer Branden Grace has signed with sports, fashion and media company IMG, who will now handle the 24-year-old South African’s worldwide management and marketing representation. read more
ATP launches ATP Heritage Campaign - 25 Feb 2013
The ATP has announced the launch of a new ATP Heritage campaign on the back of a number of 40-year Emirates ATP Rankings celebrations planned for 2013. Launched in Dubai on Sunday, the campaign will serve as a platform to celebrate the achievements of the world’s greatest players throughout history. read more
Cape Town Tens hailed as success - 15 Feb 2013
On the 1st and 2nd of February the Castle Cape Town Tens hosted its 5th year anniversary at Hamilton’s Rugby Club and celebrated with a weekend of rugby, entertainment, live music. read more
PUMA Launches Recyclable Products - 13 Feb 2013
PUMA has launched InCycle, the brand’s first closed-loop collection of footwear, apparel and accessories, all of which are entirely biodegradable or recyclable. read more
Adidas launches new marketing campaign - 12 Feb 2013
Adidas has launched its first product marketing campaign since the Olympics promoting its Boost footwear range, which uses midsole energy capsules in the shoe intended to improve running performance. read more
ISUZU set to partner all Stillwater events - 12 Feb 2013
Stillwater Sport & Entertainment has announced ISUZU as its official vehicle partner for all Stillwater events. Stillwater Sport & Entertainment is known for events such as the Totalsports XTERRA, ProNutro AfricanX Trailrun, ISUZU Ride The Rock and the ProNutro Magalies Monster MTB Classic. read more
CMA praises We Run Jozi event after VASIA13 success - 11 Feb 2013
Former winner, the Comrades Marathon Association, has heaped praise on the Nike We Run Jozi 10km Race after running off with one of the nation’s top sporting awards at the Virgin Active Sport Industry Awards 2013. read more
Vermaak delight at VASIA13 award - 11 Feb 2013
Kevin Vermaak, founder and director of the Absa Cape Epic, has revealed his surprise and delight after he was awarded the Virgin Active Business Achievement of the Year Award at the Virgin Active Sport Industry Awards 2013. read more
Puma launches 2013 marketing campaign - 08 Feb 2013
Sportlifestyle brand, Puma, has launched its new marketing campaign for 2013, which aims to re-energize the brand through the introduction of a new cross-category performance platform—The Nature of Performance. read more
RBS 6 Nations reveals YouTube partnership - 04 Feb 2013
The RBS Six Nations has announced a partnership with YouTube that will see match highlights and exclusive content made available for YouTube viewers worldwide for the next three seasons, with the first pieces of content online within minutes of the action taking place during the opening weekend. read more
Nike launches second skin running shoe - 29 Jan 2013
Nike has launched the new lightweight Nike Flyknit Lunar1+ - using Nike Flyknit technology with the cushioning of Lunarlon to develop a new running option for runners. read more
ADreach assembles AFCON awareness ads - 24 Jan 2013
To try and help generate buzz and excitement around the Africa Cup of Nations 2013, ADreach has revealed it will be erecting R100,000 worth of illuminated Supalite signs at their own cost. read more
Absa Cape Epic launches coffee table book - 24 Jan 2013
The African mountain bike race, the Absa Cape Epic, has announced the publication of a coffee table book to mark its tenth year. Entitled African Epic, the feature will be available on their website, at their events, from Kalahari.net as well as through Amazon in the United Kingdom. read more
Durban & Eurosport to promote city in AFCON - 17 Jan 2013
The city of Durban has selected international broadcaster, Eurosport, for a European promotional campaign during the forthcoming Africa Cup of Nations football tournament. read more
Repairs on the go at Herald VW cycle tour - 11 Jan 2013
Following its launch last year, the Cyclo Pro/GT mobile repair unit will once again provide neutral technical support at The Herald VW Cycle Tour on 2nd and 3rd February. read more
Samsung launches new Chelsea campaign - 08 Jan 2013
Samsung, shirt sponsor of Chelsea Football Club, has launched a campaign aimed at encouraging 9 to 13 year-olds to train ‘The Chelsea Way’, as part of a global campaign that will see club coaches travel to eight countries around the world, selecting the most promising young players to attend a training camp at the club. read more
ATP unveils new global campaign - 02 Jan 2013
The ATP has launched its new global promotional campaign to coincide with the opening of the 2013 ATP World Tour season. The campaign, which uses the tagline “Beat This”, showcases the sport’s finest athletes on the great stages across the ATP World Tour. read more
Djokovic joins IMG Worldwide - 02 Jan 2013
IMG Worldwide has officially confirmed the signing of World number one tennis star Novak Djokovic. Under the terms of the long-rumoured, multi-year agreement, IMG will represent the Serbian ace in developing a brand building strategy through marketing, endorsements, appearances and licensing along with select global business initiatives. read more
Adidas reveal new Stormers kit - 14 Dec 2012
The new DHL Stormers kit for 2013 has been released by adidas, the global sports brand. The colour of the kit has been changed to bring the design more in line with the kit of Western Province. read more
Pistorius beats horse in Middle East race - 13 Dec 2012
Oscar Pistorius, the first disabled runner to compete in the Olympic Games and the winner of the SuperSport Outstanding Contribution to SA Sport Award at the Virgin Active Sport Industry Awards 2012, beat Arab horse Maserati in Doha in a 200m race on Wednesday night. read more
Who stole the headlines for Bob in 2012? - 12 Dec 2012
Springbok legend Bob Skinstad, Chairman of the Virgin Active Sport Industry Awards Official Judging Panel, faces the cameras to give his favourite Headlines of 2012, as well as looking forward to the big sporting moments of 2013. read more
Man Utd reveals pre-season Oz tour - 10 Dec 2012
Manchester United has announced it is set to travel down-under in 2013, for a friendly match against the Australian A-League All Stars in Sydney, as part of a larger pre- season tour. read more
PUMA launches new Facebook App - 05 Dec 2012
Puma Football has launched a new Facebook app, ‘What’s In Your Nature’ a virtual platform featuring a host of Puma's top players. The new app is a destination where fans can join the Speed team captained by Sergio Agüero, the Power team led by Cesc Fàbregas or the King team led by Yaya Touré. read more
Golf Stars to compete in Durban - 05 Dec 2012
Darren Clarke, Miquel Angel Jiménez, Mantio Manassero and Jeev Milkha Singh are just some of the players who have signed up to participate in the Volvo Golf Champions at the Durban Country Club from 10th January 2013. read more
HAVAS S&E strengthens Brazil offering - 04 Dec 2012
Havas Sports & Entertainment (HS&E), the global brand engagement network of Havas, has announced a strategic partnership with independent Brazilian experiential marketing agency, Benza Promotions & Events. read more
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