PETRONAS EXTENDS MALAYSIAN GP DEAL - 03 Sep 2010
Malaysian state oil company Petronas has extended its title sponsorship of the country's Formula One Grand Prix for another five years until 2015. read more
Sponsorship News Articles
Neo Africa to partner Sport Industry Awards - 01 Sep 2010
Innovative business group Neo Africa has become an Official Partner of the Virgin Active Sport Industry Awards 2011 in South Africa, the inaugural celebration of the business achievements of this country’s sports market. read more
SANSUI RENEWS SUMMER CUP SPONSORSHIP - 01 Sep 2010
Sansui has renewed its headline sponsorship deal with the JD Group for the South African Summer Cup horserace in Johannesburg. read more
MARATHON ON COURSE DESPITE NO SPONSOR - 01 Sep 2010
The organisers of the City to City Marathon have stated that the high number of entries for this year's event will ensure the race is a success despite having no title sponsor. read more
USN SIGNS UP ANOTHER TOP SA CYCLIST - 31 Aug 2010
Ultimate Sports Nutrition (USN) has announced a sponsorship deal with South Africa’s up and coming cycling star Karien van Jaarsveld. read more
MTN SIGNS BLOEMFONTEIN CELTICS DEAL - 27 Aug 2010
Mobile phone company MTN has signed a four-year deal as the main sponsor of Bloemfontein Celtic. read more
Bolt signs massive Puma renewal - 25 Aug 2010
Puma has renewed its partnership with Olympic gold medalist and... read more
UBS agrees global F1 deal - 24 Aug 2010
Swiss bank UBS has provided F1 with fresh financial investment having agreed a global sponsorship deal, due to be launched at next month's Singapore GP. read more
Barclays renews Beyond Sport deal - 19 Aug 2010
Following the success of the collaboration in its first year, Beyond Sport has announced that Barclays Spaces for Sports has extended its partnership with the sport and development initiative into a second year. read more
ABSA set to take Springboks shirt sponsorship deal - 19 Aug 2010
Speculation is rife that financial services firm ABSA is to become the new shirt sponsor of the South African national rugby team after agreeing a deal with governing body SARU to replace SASOL which announced last month it would not be renewing its association. read more
Puma unveils Platinum Stars kit - 17 Aug 2010
Kit sponsor Puma has unveiled the new latest design that the Platinum Stars will wear during the new PSL season. read more
six in running for SARU deal - 11 Aug 2010
Six companies are thought to be in the running to replace SASOL as the lead... read more
SPAR EXTENDS R14M SA NETBALL DEAL - 10 Aug 2010
Grocery giant Spar has announced an extension to its sponsorship of Netball South Africa (NSA) for a further three years. read more
USN saves SA cycling champion - 05 Aug 2010
Nutrition supplement brand USN has stepped in to sponsor South African women’s road cycling champion Cherise Taylor after her team was prematurely disbanded. read more
Soccer City naming rights case delayed - 04 Aug 2010
The legal case between FNB and the umbrella group National Stadiums surrounding the ownership of the naming rights to the Soccer World Cup final stadium, Soccer City, has been postponed. read more
Proctor and gamble signs IOC deal - 29 Jul 2010
Consumer products company Procter & Gamble has signed on as a global Olympic sponsor to secure the second lucrative deal this month for the International Olympic Committee. read more
Supersport extends KPL deal - 26 Jul 2010
South African sports television company SuperSport International has injected more money into the Kenyan Premier League after agreeing a new sponsorship deal. read more
SAB backs Sport Industry Awards - 22 Jul 2010
The Sport Industry Group is delighted to announce that leading brewer SAB Ltd. has become the latest firm to align itself to the Virgin Active Sport Industry Awards 2011 in South Africa, signing up as an Official Supplier to the inaugural event that celebrates the business achievements of the rapidly evolving South African sports market. read more
Sasol to end Boks Sponsorship - 21 Jul 2010
The Springboks will have a new sponsor in 2011 following a decision by Sasol not to extend their current arrangement beyond its expiry at the end of this year. read more
Toshiba signs up as RWC 2011 sponsor - 20 Jul 2010
Electronics brand Toshiba has renewed its association with rugby's flagship competition after signing up as an official sponsor of the Rugby World Cup 2011 in New Zealand. read more
Investec to title sponsor Super 15 - 16 Jul 2010
Bank and asset manager Investec has extended its deal with the Tri-Nations series and has become the new title sponsor of the expanded Super 15 series after agreeing a new five-year deal. read more
IOC set to announce Dow deal - 16 Jul 2010
US-based chemical company Dow is reportedly set to announce a multimillion-dollar sponsorship deal with the International Olympic Committee later today. read more
aQuelle signs Midmar Mile sponsorship - 12 Jul 2010
Kwazulu Natal based company aQuelle has agreed a three-year sponsorship deal with the world's largest open water swimming event - The Midmar Mile. read more
Ferrari F1 reveals new team logo - 09 Jul 2010
The Ferrari F1 team has unveiled a new logo following the removal of the infamous ‘barcode’ livery that drew allegations of subliminal cigarette advertising on behalf of the team’s primary sponsor Marlboro. read more
Pirelli wins F1 tyre contract - 24 Jun 2010
Italian tyre manufacturer Pirelli has won the bidding war to supply... read more
ProSport becomes Sport Industry Awards partner - 23 Jun 2010
The Sport Industry Group is delighted to announce that leading sports marketing company ProSport International has become an Official Partner of the Virgin Active Sport Industry Awards 2011 in South Africa, the first-ever opportunity for the rapidly evolving South African sports market to celebrate its business achievements. read more
Virgin Atlantic partners with Sport Industry Awards - 18 Jun 2010
The Sport Industry Group is delighted to announce that international airline Virgin Atlantic has become the Official Carrier of the Sport Industry Awards 2011 in South Africa, the first-ever opportunity for the rapidly evolving South African sports market to celebrate its business achievements. read more
United Airlines signs as Beyond Sport partner - 11 Jun 2010
Beyond Sport has announced that it has reached a major sponsorship agreement with United Airlines, bringing one of the world’s leading carriers to the sport for development initiative as the Global Airline Partner. read more
Rhino unveils Springbok equipment - 10 Jun 2010
Rugby apparel brand Rhino has unveiled its new Rhino Dictator scrum machine for the Springboks in Cape Town. read more
TIME renews Beyond Sport partnership - 28 May 2010
Following the success of the collaboration in its first year, Beyond Sport... read more
Megapro strikes cricket team renewal deals - 27 May 2010
Two of South Africa’s most successful cricket unions, Jumbos Cricket and Titans Cricket, have announced the renewal of their respective commercial contracts with South African sports marketing agency MEGAPRO Marketing. read more
Red Bull eyes title sponsorship - 24 May 2010
Red Bull Racing is eyeing a potential title sponsorship according to its Austrian owner Dietrich Mateschitz. read more
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