Sponsorship News Articles

Oosthuizen becomes Mercedes Brand Ambassador - 14 Jun 2013

Louis Oosthuizen has signed a deal with Mercedes-Benz South Africa which will see the golfer become an ambassador for the brand. read more

Carter and McCaw extend adidas deals - 14 Jun 2013

New Zealand rugby stars Dan Carter and Richie McCaw have extended their personal endorsement deals with adidas. read more

Man City expands international portfolio - 12 Jun 2013

Manchester City Football Club has announced a new partnership with Daihatsu that will see the Japanese car manufacturer become the club’s Official Automotive Partner in Indonesia next season. read more

Tendulkar signs as brand ambassador - 12 Jun 2013

Travel website Musafir.com has signed Indian cricket player Sachin Tendulkar as a brand ambassador. read more

Man Utd bank on new Mexican partnership - 11 Jun 2013

Manchester United has announced a new four-year sponsorship deal with Mexican banking group Invex, marks the Barclays Premier League champions’ first financial services partnership in North America. read more

Montgomerie signs with Lambda Golf - 11 Jun 2013

Eight-time European Tour Order of Merit winner Colin Montgomerie has become a Lambda Golf brand ambassador, in a new partnership that will wear see the Ryder Cup legend sport Lambda Golf shoes in all future golf tournaments. read more

Ryder Cup secures Kitbag partnership - 10 Jun 2013

The 2014 Ryder Cup, taking place in Gleneagles, Scotland, has secured a new sponsorship deal with Kitbag that will see the online sports retailer become the official retail partner of the golf competition. read more

Tiger Woods ‘close’ to Nike deal - 04 Jun 2013

Tiger Woods’ agent Mark Steinberg has said the golfer is close to signing an extension to his endorsement deal with Nike.  read more

adidas & Djokovic agree footwear deal - 03 Jun 2013

adidas has confirmed it has signed a new footwear partnership with world number one tennis player Novak Djokovic, who has been wearing the German brand’s footwear for a number of years. Claiming all six of his Grand Slam titles in the Barricade shoe, the latest model - the Barricade 7 - was debuted at the French Open last week. read more

Tsogo Sun and Netball SA sign partnership - 31 May 2013

Hotel and entertainment group Tsogo Sun has entered into a partnership with Netball South Africa as its official accommodation provider as the parties seek to continue to raise awareness and enhance women’s sport in South Africa. read more

Adidas in Zimbabwe football deals - 31 May 2013

adidas has signed kit agreements with Zimbabwe Premier Soccer League teams Dynamos FC and Highlanders FC. read more

Emirates secures Real Madrid sponsorship - 31 May 2013

Emirates has signed a sponsorship agreement with Real Madrid which will see the brand replace Bwin as the Spanish club’s shirt sponsor. read more

Dallaglio signs as Land Rover ambassador - 30 May 2013

Lawrence Dallaglio, the former England rugby player, has signed a deal to become a global brand ambassador for British carmaker Land Rover.  read more

ICC appoints Opta as data provider - 23 May 2013

The International Cricket Council (ICC) has appointed the UK-based company, Opta, as its official data provider in a new two-year partnership. read more

Guinness secures round of major rugby deals - 22 May 2013

Guinness has signed a number of long-term international rugby sponsorship deals, replacing Greene King IPA as the official beer of England rugby and extending its partnership with the Welsh Rugby Union, Scottish Rugby Union, Six Nations Rugby and Premiership Rugby. read more

SARU signs Europcar sponsorship deal - 21 May 2013

The South African Rugby Union (SARU) has announced Europcar as the governing body’s official car rental supplier to its national squads and teams.  read more

DHL delivers Lions Tour naming rights - 21 May 2013

Global logistics firm DHL has agreed a last-minute deal to become the naming rights partner of the upcoming British & Irish Lions Tour in Australia, with the DHL Australia 2013 Lions Tour kicking off on Wednesday 5th June when the tourists take on the Western Force at Patersons Stadium in Perth. read more

Netball South Africa and Mitre sign new 8-year deal - 20 May 2013

Netball South Africa and international sports equipment manufacturer Mitre have announced a new eight-year partnership. read more

Fulham FC announces adidas return - 20 May 2013

Fulham FC has announced a new long-term kit supply deal with adidas, who return to the London club for a third spell, after previously working together between 1977-81 and 1997-2003.  read more

MasterCard serves up Roland Garros deal - 17 May 2013

MasterCard has become a major sponsor of Roland Garros, ahead of the start the French Open later this month, in a new five-year deal with the French Tennis Federation. read more

Pelé becomes VW ambassador ahead of World Cup - 14 May 2013

Brazilian football legend Pelé has signed a deal to become an ambassador for German car brand Volkswagen ahead of the 2014 FIFA World Cup in Brazil. read more

ECB commercial partners set for Ashes - 14 May 2013

As England prepares to begin its long-awaited summer of cricket on Thursday, the extensive range of commercial partners of the England & Wales Cricket Board have begun rolling out their range of products and promotions.  read more

Lotus F1 team signs timing partner - 13 May 2013

The Lotus Formula One team has announced Richard Mille as its new official timing partner, replacing fellow watch company TW Steel who switched to the Force India team over the winter. read more

ENGLAND TEAM bags new SPONSOR - 10 May 2013

Waitrose has signed a three-year deal with the England & Wales Cricket Board to become the new Team Sponsor of England Cricket from next year.  read more

West Ham confirms adidas kit partnership - 08 May 2013

West Ham United has announced a new commercial partnership with adidas, which will see the sportswear giant produce the Hammers’ kit from next season. read more

Wines2Whales reveals new title sponsor & MTB ride - 07 May 2013

Organisers of the Wines2Whales Mountain Bike Adventure and Race have announced a new partnership with First National Bank, which will see the company become the new title sponsor of the events. read more

Williams F1 team reveals new partnership - 07 May 2013

The Williams F1 Team has announced an agreement with Kazakhstani investment business TAK Group that will see the Kazakhstani capital, Astana, promoted as part of the arrangement with the team. read more

Carlsberg renews UEFA partnership - 07 May 2013

Carlsberg has extended its global sponsorship deal with UEFA to continue as the official beer sponsor of the governing body’s national team competitions, including the 2016 European Championship in France. read more

Arsenal extends Africa presence with Bank deal - 02 May 2013

Imperial Bank, based in Nairobi, has signed a three-year sponsorship deal with Arsenal FC. As part of the deal the bank will be issuing branded debit cards in Kenya and Uganda as well as offering Arsenal merchandise and match tickets. read more

Netball Australia gets sponsor backing - 02 May 2013

Netball Australia has received the backing of Foxtel after signing a new sponsorship agreement with the brand.  read more

Land Rover signs Extreme Sailing deal - 30 Apr 2013

Land Rover has announced a new three-year sponsorship to become the main partner of the Extreme Sailing Series, beginning its deal at the third event of the 2013 series in China this week.  read more

Allianz extends IPC partnership - 26 Apr 2013

The International Paralympic Committee (IPC) and Allianz have extended their partnership until the end of 2016, which will include the 2014 Paralympic winter Games in Sochi as well as the Rio 2016 Games. read more

There are a total of 629 items. |◄ First◄ Prev1 , 2 , 3 , 4 , 5 , 6 , 7Next ►Last ►|




Sign Up for the Informer Click here


Quote of the day

Whether at the Sharks or at the Springboks, I am going to push for a place to start.


Bismarck du Plessis is ready  for his return into the Springbok side after 10 months out with injury.