Oosthuizen becomes Mercedes Brand Ambassador - 14 Jun 2013
Louis Oosthuizen has signed a deal with Mercedes-Benz South Africa which will see the golfer become an ambassador for the brand. read more
Sponsorship News Articles
Carter and McCaw extend adidas deals - 14 Jun 2013
New Zealand rugby stars Dan Carter and Richie McCaw have extended their personal endorsement deals with adidas. read more
Man City expands international portfolio - 12 Jun 2013
Manchester City Football Club has announced a new partnership with Daihatsu that will see the Japanese car manufacturer become the club’s Official Automotive Partner in Indonesia next season. read more
Tendulkar signs as brand ambassador - 12 Jun 2013
Travel website Musafir.com has signed Indian cricket player Sachin Tendulkar as a brand ambassador. read more
Man Utd bank on new Mexican partnership - 11 Jun 2013
Manchester United has announced a new four-year sponsorship deal with Mexican banking group Invex, marks the Barclays Premier League champions’ first financial services partnership in North America. read more
Montgomerie signs with Lambda Golf - 11 Jun 2013
Eight-time European Tour Order of Merit winner Colin Montgomerie has become a Lambda Golf brand ambassador, in a new partnership that will wear see the Ryder Cup legend sport Lambda Golf shoes in all future golf tournaments. read more
Ryder Cup secures Kitbag partnership - 10 Jun 2013
The 2014 Ryder Cup, taking place in Gleneagles, Scotland, has secured a new sponsorship deal with Kitbag that will see the online sports retailer become the official retail partner of the golf competition. read more
Tiger Woods ‘close’ to Nike deal - 04 Jun 2013
Tiger Woods’ agent Mark Steinberg has said the golfer is close to signing an extension to his endorsement deal with Nike. read more
adidas & Djokovic agree footwear deal - 03 Jun 2013
adidas has confirmed it has signed a new footwear partnership with world number one tennis player Novak Djokovic, who has been wearing the German brand’s footwear for a number of years. Claiming all six of his Grand Slam titles in the Barricade shoe, the latest model - the Barricade 7 - was debuted at the French Open last week. read more
Tsogo Sun and Netball SA sign partnership - 31 May 2013
Hotel and entertainment group Tsogo Sun has entered into a partnership with Netball South Africa as its official accommodation provider as the parties seek to continue to raise awareness and enhance women’s sport in South Africa. read more
Adidas in Zimbabwe football deals - 31 May 2013
adidas has signed kit agreements with Zimbabwe Premier Soccer League teams Dynamos FC and Highlanders FC. read more
Emirates secures Real Madrid sponsorship - 31 May 2013
Emirates has signed a sponsorship agreement with Real Madrid which will see the brand replace Bwin as the Spanish club’s shirt sponsor. read more
Dallaglio signs as Land Rover ambassador - 30 May 2013
Lawrence Dallaglio, the former England rugby player, has signed a deal to become a global brand ambassador for British carmaker Land Rover. read more
ICC appoints Opta as data provider - 23 May 2013
The International Cricket Council (ICC) has appointed the UK-based company, Opta, as its official data provider in a new two-year partnership. read more
Guinness secures round of major rugby deals - 22 May 2013
Guinness has signed a number of long-term international rugby sponsorship deals, replacing Greene King IPA as the official beer of England rugby and extending its partnership with the Welsh Rugby Union, Scottish Rugby Union, Six Nations Rugby and Premiership Rugby. read more
SARU signs Europcar sponsorship deal - 21 May 2013
The South African Rugby Union (SARU) has announced Europcar as the governing body’s official car rental supplier to its national squads and teams. read more
DHL delivers Lions Tour naming rights - 21 May 2013
Global logistics firm DHL has agreed a last-minute deal to become the naming rights partner of the upcoming British & Irish Lions Tour in Australia, with the DHL Australia 2013 Lions Tour kicking off on Wednesday 5th June when the tourists take on the Western Force at Patersons Stadium in Perth. read more
Netball South Africa and Mitre sign new 8-year deal - 20 May 2013
Netball South Africa and international sports equipment manufacturer Mitre have announced a new eight-year partnership. read more
Fulham FC announces adidas return - 20 May 2013
Fulham FC has announced a new long-term kit supply deal with adidas, who return to the London club for a third spell, after previously working together between 1977-81 and 1997-2003. read more
MasterCard serves up Roland Garros deal - 17 May 2013
MasterCard has become a major sponsor of Roland Garros, ahead of the start the French Open later this month, in a new five-year deal with the French Tennis Federation. read more
Pelé becomes VW ambassador ahead of World Cup - 14 May 2013
Brazilian football legend Pelé has signed a deal to become an ambassador for German car brand Volkswagen ahead of the 2014 FIFA World Cup in Brazil. read more
ECB commercial partners set for Ashes - 14 May 2013
As England prepares to begin its long-awaited summer of cricket on Thursday, the extensive range of commercial partners of the England & Wales Cricket Board have begun rolling out their range of products and promotions. read more
Lotus F1 team signs timing partner - 13 May 2013
The Lotus Formula One team has announced Richard Mille as its new official timing partner, replacing fellow watch company TW Steel who switched to the Force India team over the winter. read more
ENGLAND TEAM bags new SPONSOR - 10 May 2013
Waitrose has signed a three-year deal with the England & Wales Cricket Board to become the new Team Sponsor of England Cricket from next year. read more
West Ham confirms adidas kit partnership - 08 May 2013
West Ham United has announced a new commercial partnership with adidas, which will see the sportswear giant produce the Hammers’ kit from next season. read more
Wines2Whales reveals new title sponsor & MTB ride - 07 May 2013
Organisers of the Wines2Whales Mountain Bike Adventure and Race have announced a new partnership with First National Bank, which will see the company become the new title sponsor of the events. read more
Williams F1 team reveals new partnership - 07 May 2013
The Williams F1 Team has announced an agreement with Kazakhstani investment business TAK Group that will see the Kazakhstani capital, Astana, promoted as part of the arrangement with the team. read more
Carlsberg renews UEFA partnership - 07 May 2013
Carlsberg has extended its global sponsorship deal with UEFA to continue as the official beer sponsor of the governing body’s national team competitions, including the 2016 European Championship in France. read more
Arsenal extends Africa presence with Bank deal - 02 May 2013
Imperial Bank, based in Nairobi, has signed a three-year sponsorship deal with Arsenal FC. As part of the deal the bank will be issuing branded debit cards in Kenya and Uganda as well as offering Arsenal merchandise and match tickets. read more
Netball Australia gets sponsor backing - 02 May 2013
Netball Australia has received the backing of Foxtel after signing a new sponsorship agreement with the brand. read more
Land Rover signs Extreme Sailing deal - 30 Apr 2013
Land Rover has announced a new three-year sponsorship to become the main partner of the Extreme Sailing Series, beginning its deal at the third event of the 2013 series in China this week. read more
Allianz extends IPC partnership - 26 Apr 2013
The International Paralympic Committee (IPC) and Allianz have extended their partnership until the end of 2016, which will include the 2014 Paralympic winter Games in Sochi as well as the Rio 2016 Games. read more
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