ATP confirms new World Tour partner - 14 Jan 2013
The ATP has announced a new five-year partnership with tennis equipment manufacturer Tecnifibre, which will see the Paris-based brand become an Official Partner of the ATP World Tour. read more
Sponsorship News Articles
COBRA PUMA GOLF signs Jesper Parnevik - 14 Jan 2013
Jesper Parnevik, known for his 14 professional wins and Ryder Cup record is making his way back to the PGA Tour following some time away due to medical injury - and has signed a deal with the COBRA PUMA GOLF team. read more
ATP Tour reveals Rolex Partnership - 10 Jan 2013
The ATP and Rolex have announced a new multi-year partnership that will see the Swiss watch brand become the Official Timekeeper of the ATP World Tour. In addition, Rolex has extended its existing sponsorship of the season-ending Barclays ATP World Tour Finals at The O2 in London. read more
IOC agrees Audi partnership - 09 Jan 2013
The International Olympic Committee (IOC) has announced that Audi will be the new automobile supplier of the committee, equipping the organization's fleet in Lausanne plus international IOC events with Audi models. read more
Man Utd expands in Asian market - 09 Jan 2013
Premier League leaders Manchester United have announced a new three-and-a-half year sponsorship agreement with Indonesian tyre manufacturer Multistrada. read more
Ghana announce new sponsorship deal - 08 Jan 2013
Ahead of the 2013 Africa Cup of Nations (AFCON), Ghana National Petroleum Corporation (GNPC) has signed a sponsorship agreement with The Ghana Football Association (GFA) in a deal worth an estimated US$15m. read more
Coca-Cola end Lions Sponsorship - 08 Jan 2013
Coca-Cola appear to have ended its sponsorship of the Golden Lions Rugby Union Club (GLRU) meaning the club’s stadium will revert to its previous name of Ellis Park as opposed to Coca-Cola Park, according to media reports. read more
BUBBA WATSON JOINS OAKLEY GOLF - 04 Jan 2013
Oakley, Inc has announced the addition of Bubba Watson to its array of professional golfers who use the company’s performance golf apparel. read more
Nike sign Stanley and Watney - 03 Jan 2013
PGA Tour golfers, Kyle Stanley and Nick Watney, have both confirmed agreements with Nike which will see the brand supply the players with equipment and apparel. read more
Dunlop backs new look ping pong - 03 Jan 2013
Dunlop has announced that it is to sponsor the upcoming World Championship of Ping Pong – the latest sport to get the Barry Hearn makeover, following the conclusion of the PDC World Darts Championships at Alexandra Palace. read more
SA Tennis hit by SAA sponsorship cut - 02 Jan 2013
SA Airways has terminated its five-year deal as the official ATP airline and title sponsor of the organisation's world rankings, and has already been replaced by Emirates. The news comes as a further blow to the already cash-strapped Tennis SA. read more
Nissan ends cycling sponsorship - 02 Jan 2013
Nissan has become the latest sponsor to end its support of cycling after announcing it will no longer act as co-title partner of team RadioShack-Nissan-Trek with immediate effect. read more
Heineken announce Ethiopia Football deal - 17 Dec 2012
Heineken has announced a sponsorship agreement with The Ethiopian Football Federation (EFF) in a multi-year deal worth $1.3m. read more
African cycling outfit acquires new sponsor - 14 Dec 2012
Pharmaceuticals manufacturer Takeda has been announced as a sponsor of UCI Pro Continental cycling outfit Team MTN-Qhubeka, and will support the African team's medical staff in 2013 and beyond. read more
Absa Cape Epic reveals new juice partner - 14 Dec 2012
South African juice brand Liqui-Fruit has been confirmed as the official juice sponsor of the 2013 Absa Cape Epic, a 800km bike race that takes place over eight days in the Western Cape region of South Africa. read more
CSA & KFC unveil Proteas T20 deal - 12 Dec 2012
Cricket South Africa has confirmed a new deal with KFC that will see the brand title sponsor this summer’s two T20 International Series against New Zealand and Pakistan. read more
Pele joins Federer as P&G ambassador - 11 Dec 2012
Football legend Pele has become an ambassador for consumer goods giant Procter & Gamble (P&G), after a deal was announced at a meeting with existing ambassador, world number two tennis player, Roger Federer, at the Brazilian’s home in São Paulo, Brazil. read more
SAP agrees Extreme Sailing Series deal - 07 Dec 2012
SAP has confirmed a new three-year partnership with the Extreme Sailing Series. The software giant is already involved in the inshore 'stadium sailing' competition as a team sponsor, but will now become the official technical partner of the series. read more
Rolex announce F1 Sponsorship - 06 Dec 2012
Rolex has announced a deal with Formula One which will see the Swiss watch brand become the official timekeeper and official timepiece from 2013. read more
Samsung Mobile backs cycling team - 06 Dec 2012
Samsung Mobile South Africa has agreed a three-year sponsorship deal with cycling's Team MTN-Qhubeka. The 'multi-million rand' agreement will see the mobile electronics brand support the UCI Pro Continental cycling team financially and supply team members with its smartphone and tablet products. read more
VW powers new-look cycle tour - 04 Dec 2012
Organisers have announced that the 28th edition of The Herald VW Cycle Tour, which takes place in Port Elizabeth and Addo from 1st to 3rd February, will feature brand-new initiatives and prizes. Title sponsor Volkswagen Group South Africa, who will be giving away a VW Polo 1.4 Trendline worth R170 000, has also committed itself to the event for … read more
Warrior snaps up Everton star Fellaini - 03 Dec 2012
Warrior has continued its major investment in football with the signing of Everton and Belgian midfielder Marouane Fellaini. read more
Rocky Mountain renews Garden Route sponsorship - 03 Dec 2012
Rocky Mountain Bicycles has renewed its title sponsorship of the Southern Cape’s premier stage race, the Rocky Mountain Garden Route 300, which takes place in and around Knysna from February 22nd to February 24th. read more
Nikon backs world swimming championships - 03 Dec 2012
Nikon has announced its official partnership with swimming's world governing body, FINA, for the 11th FINA World Championships to be held from December 12 to 16, 2012 in Istanbul, Turkey. read more
Nashua announced as Grape Escape sponsor - 30 Nov 2012
Local office automation company Nashua has signed on as the new naming rights sponsor of the Nashua Grape Escape. Entries for the 2013 edition of the MTB stage race are now open. read more
Ghana FA extends water partnership - 30 Nov 2012
Ghana Football Association has confirmed that it has signed a three-year extension to its existing partnership with bottled water brand Voltic GH. read more
INFINITI extends Red Bull F1 partnership - 26 Nov 2012
Premium automotive brand, Infiniti, and Red Bull Racing, the three-time Formula One Constructors’ World Champions, have announced a comprehensive extension of their partnership originally established in March 2011. The partnership will involve the team name changing to Infiniti Red Bull Racing, with Infiniti also named as the major technica… read more
EFC AFRICA AND EVERLAST JOIN FORCES - 21 Nov 2012
EFC Africa has signed a multi-year partnership agreement with Everlast, a worldwide leader in sports apparel and equipment. read more
Daimler buys Mercedes-Benz F1 Team - 21 Nov 2012
Daimler, the German Automotive company, has acquired full control of the Mercedes-Benz’s Formula One Team following the announcement earlier this week that Aabar Investments has agreed to sell its stake in the operation. read more
Man United announce deal with Denizbank - 20 Nov 2012
Manchester United has announced a four year sponsorship agreement with Denizbank, the Turkish financial institution. read more
Qatar Airways takes over Barcelona deal - 19 Nov 2012
FC Barcelona's move to corporate shirt sponsorship will be completed next year, after the club announced that Qatar Airways will take over the position on the front of its shirt. read more
IAAF announces Canon as Sponsor - 16 Nov 2012
The international Association of Athletics Federations (IAAF) has announced that the Japanese electronics Company, Canon, will serve as the official partner of the World Athletics Series from 2013 to 2016. read more
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