Japanese carmaker, Isuzu will be the official automotive partner of the 2017 Rugby League World Cup, to be held across Australia, New Zealand and Papua New Guinea from 27th October - 2nd December 2017.
The partnership entitles Isuzu to on-field, LED and in-venue branding for all games played in Australia and New Zealand, while it will also be able to promote its association with the tournament on official digital and social media platforms and through its own dealer networks.
Richard Hill, chief executive of local organiser Rugly League World Cup 2017 said: "With the world’s best rugby league players contesting the sport’s marquee international event, it’s wonderful to have the support of such a renowned global brand.
“As the tournament’s organising committee, we made a deliberate decision to take the event as far and wide as we possibly could, so it’s very fitting that Isuzu UTE Australia – with dealerships across the country – have become the official automotive partner of the Rugby League World Cup 2017.”
Yugo Kiyofuji, director of sales and marketing for Isuzu UTE Australia said: “The partnership provides great synergy for both parties. The rugged and durable Isuzu D-MAX and MU-X are proving their competitiveness in the automotive market, just like the world’s toughest players in rugby league will prove their abilities when the Rugby League World Cup kicks off in October.”