Kwesé Sports has secured the exclusive rights to screen the Extreme Fighting Championship (EFC) across sub-Saharan Africa, excluding South Africa where it holds non-exclusive rights.
The new three-year deal will kick off with live broadcasts, as well as further support programming, on www.kwesesports.com on Saturday 5th March, headlined by Scottish champion Danny Henry and the undefeated Igeu ‘Smiley’ Kabesa, live from Carnival City in Johannesburg.
Fans can log on to watch all the action live from EFC 47 event, at no cost, as part of a complimentary service currently offered online. The Kwesé Sports website also recently offered live screenings of fixtures from Spain’s Copa Del Rey, and includes news and updates from across football, rugby and cricket.
Following a recent announcement, Kwesé TV is currently focussed on the upcoming roll out of its services in sub-Saharan Africa, and Kwesé Sports is a key component of those plans.
“We are incredibly excited about this new broadcast partner,” stated EFC president Cairo Howarth. “We believe that Kwesé Sports represents the future of sports broadcasting on the continent and will open many new opportunities to new and existing EFC fans to enjoy quality EFC programming.”
The partnership follows the growth of EFC since its inception in 2009, and increasing mass interest in the sport of MMA locally and internationally.