Richard Scudamore, executive chairman of football’s English Premier League, has been appointed as co-chair of the UK government’s newly-formed Sports Business Council.
Scudamore will chair the council alongside sports minister Tracey Crouch and It is hoped that the council will continue to support the country’s sport economy, improve access to finance and develop skills.
The council will also seek to exploit the UK’s status as a global sporting power through the country's experience in hosting a range of major events and developing global brands such as the Premier League. The body will also provide industry professionals with a channel to work with the government and make decisions that have public sector and private sector buy-in.
The council’s membership is currently being finalised, with the first meeting set to take place in the coming weeks. The council will meet every quarter, with industry representatives to lead on specific pieces of work as required between meetings.
Crouch said: “Sport makes a major contribution to the economy with major events, sports equipment and media rights generating billions in spend and the sector employing around a million people in the UK. But there is more that we can do to support the sector and spread jobs, prosperity and opportunity around the whole country.
“The Sports Business Council will bring together key players in the industry to help us do just that. I am pleased that Richard Scudamore, with his long-standing experience at the very top of sport administration, has agreed to co-chair the council and help this important piece of work.”
Scudamore added: “Sport has long been recognised for the cultural and social benefits it brings to the country. Increasingly, it is apparent that a strong and vibrant sports economy is making a significant contribution to the overall economy, in terms of development, employment and tax, at both a national and local level.
“I am extremely pleased that government has recognised this and am looking forward to helping shape policies that will cement and further enhance the UK’s reputation for sporting excellence whether hosting events, delivering community facilities and programmes, setting standards in governance as well as attracting the investment that makes this all possible.”