Sony to rebrand Ten Sports channels

15 Jun 2017

Sony Pictures Network India is set to rebrand five Ten sports channels acquired from Zee last year.

In August 2016, the network announced a deal to acquire Ten Sports Network from ZEEL for US$ 385m. In February, the network completed the first phase of a two-phase acquisition of the Ten Sports Network from Zee Entertainment Enterprises Limited (ZEEL).

SPNI CEO NP Singh said that channels will be rebranded next month. The SPN’s cluster of nine sports channels includes: Sony Six, Sony Six HD, Sony ESPN, Sony ESPN HD, Ten 1, Ten 1 HD, Ten 2, Ten 3, and Ten Golf HD

Singh had said: “SPN is now equipped, better than ever, to offer its viewers premium sporting content with a sports portfolio that includes every major sport and many international as well as domestic leagues. We are now stepping into the integration process to facilitate a seamless transition.” And, ZEEL MD Punit Goenka had said, “I am confident that the TEN Sports Network will reach new levels of consumer engagement under the nurturing guidance of SPN. I wish them the best. I’ll be tuning in regularly.”

Now, the SPN’s cluster of nine sports channels includes: Sony Six, Sony Six HD, Sony ESPN, Sony ESPN HD, Ten 1, Ten 1 HD, Ten 2, Ten 3, and Ten Golf HD.