Pan-African pay-television operator, the StarTimes Group has signed a media agreement with Ghana Football Association (GFA), to promote the Ghana Premier League in sub-Sahara Africa and help in the infrastructural development of the game in the West African country in the coming decade.
According to the strategic partnership agreement, StarTimes acquires all media rights of the Ghana Premier League, the Gala, the National Division One League, the MTN FA Cup, the Ghana Women’s League and the Ghana Juvenile League for the next ten years.
StarTimes will pay $17.95m for the deal, provide ten artificial pitches and a fully equipped modern Outside Broadcasting (OB) van to the GFA over the next ten years.
StarTimes stated it will invest more in the production of programmes on Ghana Premier League and broadcast more matches of the league in Ghana and other African countries.
Kwesi Nyantakyi, president of GFA said: “StarTimes is a world brand and well-known in the whole Africa. Ghana football is also a well-known brand and our national team is one of strongest powers in Africa. The partnership between StarTimes and Ghana Football Association is looking forward to improving development of football in Ghana.
“We authorise media rights of all major leagues or tournaments under Ghana Football Association to StarTimes and it will deeply involve itself in the production and promotion of these leagues and bring much investment to our country. StarTimes’ experience and advantage in broadcasting technology will bring Ghana’s football to a new age.”
Pang Xinxing, president of StarTimes Group said: “The partnership between StarTimes and Ghana Football Association is not only the cooperation between the two sides, but also a starting of cooperation between China and Africa on football industry.
“Ghana football has stayed at a high level in world football by playing at World Cup finals three times in succession and winning African Cup of Nations for four times. We would like to bring more excellent football matches to nearly 9 million subscribers of StarTimes in Africa and we may introduce Ghana Premier League to Chinese football fans in the future, being a bridge between Chinese and African sports industries. ”
“The Ghana Premier League is the first top African native league that StarTimes signs and people can expect more in the future.”