Super Bowl makes US TV history- 9 Feb 2010 00:00:00
The Super Bowl XLIV on Sunday night was the most watched programme in US TV history.
The New Orleans Saints' 31-17 win over the Indianapolis Colts attracted 106.5 m viewers to US network CBS, according to preliminary Nielsen TV ratings.
The figures meant that the Super Bowl overtook the 27-year-old record set by the final episode of war comedy MASH which drew in 105.97m viewers.
Sunday's broadcast was also the first US televised sports event to top 100m viewers beating last year's 98.7m for Super Bowl XLIII.
CONNECT WITH US
Follow @SportIndustrySA