Sport Industry Group

Nike stands alone on Woods' bag- 22 Mar 2010 00:00:00

Nike will be the only brand to feature on the golf bag of world number one Tiger Woods when he makes his return to the sport at the US Masters in April following his lengthy absence caused by the revelations surrounding his private life.

AT&T had previously featured on Woods’ bag but the telecoms firm dropped its association with Woods at the end of last year in the midst of the scandal over his extra-marital affairs.

‘We are not actively pursuing new business partnerships at this point in time,’ Mark Steinberg, Woods's agent at IMG, stated.

Steinberg said Woods will be using the ‘TW’ brand at Nike, his longest corporate sponsor.

It will be the fourth logo on Woods's bag in his professional career. He started with Titleist from 1996 before signing an endorsement deal with Buick that lasted through the 2008, ending early when GM filed for bankruptcy.

Woods then signed on with AT&T, which also sponsors a PGA Tour event that supports Woods's foundation.

AT&T was the second sponsor behind Accenture to drop Woods over revelations he had been cheating on his wife.

AT&T is still title sponsor of Woods's tournament, although Woods will not be the tournament host this year.

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