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Wie to front McDonald's ad campaign

Wie to front McDonald's ad campaign- 23 Mar 2010 00:00:00

Female golfer Michelle Wie has signed an endorsement deal with McDonald's and will be the focus of an advertising campaign that will be launched next month in five languages.

Wie is one of the most popular players on the women’s LPGA Tour, especially after the 20-year-old from Hawaii won her first LPGA Tour event last year in Mexico. She spends part of her time as a student at Stanford.

The commercial is to be available in two dialects of Chinese, English, Korean and Taglish.

Wie also will take part in McDonald's promotions that focus on education.

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