Sport Industry Group

Sony Ericsson unveils WTA site- 1 Apr 2010 00:00:00

Sony Ericsson and the WTA Tour have announced the launch of SuperFans – a social media channel that will provide live online updates from accross the Tour to fans.

The initiative will bring together athletes’ pages on Facebook and Twitter into a single hub to show all of the social media channel conversations and content produced by the players.

SuperFans marks the first time that a major sports league has endorsed, promoted and aggregated the social media channels of its athletes.

The Tour’s top social networkers – Venus Williams, Serena Williams and Maria Sharapova – have close to 5m combined followers on the internet.

Through SuperFans players will have the opportunity to interact with each other and tag each other in photos using the Sony Ericsson Xperia X10 mobile phone to create photo, video and text content.

The site will also provide fans with the chance to get tickets to matches through a series of competitions.  

The Tour’s recent advancements in the digital space include the launch of a new mobile WAP site available to fans through their mobile handsets, and the Spanish language version of the Tour’s official website, which joined the Tour’s existing official language websites in English and Chinese.

The Tour worked with AnalogFolk, a UK-based digital marketing agency, on development of the SuperFans program.  

Promotion of the SuperFans program will be supported through a series of viral videos focused on players, filmed during the Sony Ericsson Open and set to be released in late April.

Sony Ericsson recently decreased its deal with the WTA from title sponsor to lead global sponsor.