Supersport unveils EPL channel- 6 Jul 2010 00:00:00
SuperSport has unveiled a revolutionary new strategy to produce a high definition channel dedicated entirely to the English Premier League.
All 380 matches will be broadcast on the channel with 180 of them live for the next three years.
The SSHD2 channel launches at 1pm on 13th August, on the eve of the start of the 2010/11 season, and will be broadcast across the whole of sub-Saharan Africa, excluding Nigeria.
The Premier League has traditionally enjoyed excellent viewership ratings on SuperSport and this commercial arrangement is expected to amplify the league’s popularity further still.
It is already the most viewed sporting league on earth and is seen in over 200 countries.
Apart from the eight live matches per week, there will be four weekly magazine shows, 400 classic matches, plus a review of the past decade and the best goals from the past 10 seasons.
Major matches will enjoy a 45-minute buildup from the UK with studio guests.
Plus there will be match interviews and reactions, a Saturday review and match of the week.
In addition, there will be a Fan Zone to field international calls, daily news shows and a news ticker on non-live matches.
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