Sport Industry Group

Bolt signs massive Puma renewal- 25 Aug 2010 00:00:00

Puma has renewed its partnership with Olympic gold medalist and world record holder Usain Bolt, handing the sprinter the largest ever deal given to a track and field athlete.

The deal runs until the end of 2013 and Bolt will play a pivotal role in PUMA’s global marketing campaigns and serve as the central figure in the company’s London 2012 Olympic program, expected to be launched early in 2011.

The sports and lifestyle brand has a long-term relationship with the Jamaican sprinter having signed him as an ambassador when he was 16 in 2003.

PUMA and Bolt will continue to collaborate on the development of key product lines, building on the 2010 ‘Bolt Collection’ launch, a range of apparel, footwear and accessories that the sprinter helped develop.

Until the end of 2013, PUMA will continue to be the official supplier of performance, training and lifestyle apparel and footwear for Usain Bolt.


Since 2002, PUMA has also sponsored the Jamaican Amateur Athletic Association (JAAA), which is the governing body for Track and Field in Jamaica, and the Jamaican Olympic Association.

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