JUST MARKETING wins UBS F1 brief- 25 Aug 2010 00:00:00
Motor sports marketing company Just Marketing International has been appointed by UBS to manage the Swiss banks’ new global partnership of F1.
JMI will now support the UBS global sponsorship team by providing strategic counsel, account management, hospitality and communications disciplines.
JMI's Client Services International division, based in London, will lead the account with support from the agency's US headquarters in Indianapolis.
UBS struck the deal after a conducted a detailed evaluation of worldwide sponsorship opportunities and decided that F1 offered it the best opportunity to fulfill its aim for global reach and brand awareness.
The long-term partnership will provide the bank with branding and hospitality opportunities for a sport that attracts over half a billion viewers.
Formula One has 19 races in 18 countries across four continents this season. The Singapore Grand Prix is on 26th September will be the 15th round of the championship.
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