Sport Industry Group

SA OFF ROAD SERIES LOOKS FOR GROWTH- 4 Feb 2011 00:00:00

The South African Off Road Championship is looking to grow its audience as the series looks set to kick off next month.



Association chairman Richard Schilling said that last year’s World Cup had an effect on viewing figures but things should return to normal this year: ‘Last year was a difficult one with the Soccer World Cup interrupting the calendar in mid year, despite the disruption the championship went through a highly successful phase with the sport showing encouraging growth at regional and national level.’



‘This year we are back to normal, with one exception. The calendar has a familiar look about it and we will again be proactive in ensuring that the championship continues to grow,’ he added.



The new season opens with the Adenco 400 in Darling, in the Western Cape, on 11th and 12th March and the Absa championship will again comprise eight events throughout South Africa and Botswana.



Schilling added that the Association would continue to work closely with sponsors and keep open channels of communication with event and team sponsors and competitors.



‘We will continue to nurture the sport at grass roots level, but the overall prognosis for off-road racing is good and we are in for another cracking championship season,’ added Schilling.