Sport Industry Group

Volvo Ocean Race appoints USP content- 9 Aug 2011 00:00:00

Sports production and distribution company USP Content has been appointed as official radio provider to the Volvo Ocean Race 2011/12, which starts on 29th October in Alicante, Spain.

USP will provide live and pre-recorded audio coverage for the entirety of the race directly from Race Headquarters in Alicante, ports of call en route and from on board the boats themselves.

Hundreds of radio stations across the continents are being accredited to update millions of listeners on the latest news, conditions and race standings – in multiple languages reflecting the diversity of nationalities taking part in the Race.

Adam Binns, director of Radio & Television for the Volvo Ocean Race said: ‘We are delighted to be working with USP Content – a company with an outstanding track record in the field of sports broadcasting’.

‘In 1973-74 we had a weekly phone call to the fleet. Now our Race will be consumed when the listener wants, on all kinds of devices so it is essential we work with someone whose experience in live commentary, traditional radio and digital audio streams is unrivalled’.

USP Content masterminds BBC Radio 5 Live’s Formula 1 coverage, producing live, pre-recorded programmes and podcasts for the entire race calendar.

The company’s portfolio of sports broadcasting includes NFL, Major League Baseball and Premier League football.

Rob Jones, managing director of USP Content added: ‘Obviously I am delighted to be aboard such a prestigious project’.

‘We have devised a very sophisticated and comprehensive broadcast plan which will ensure many millions of people around the world will be able to ride every single wave!’

USP Content will build a broadcast centre attached to the NASA-inspired Race Control room in the Spanish Race Headquarters.

It will not only allow organisers to achieve better communications with the racing fleet, but also help USP to connect the media directly via live audio-conferences with the race itself as the action unfolds.

The temporary broadcast points at each of the ports of call will deliver content to a global audience and also to those visiting each of the 10 Race Villages.