Nike Run Free announced for Jozi- 3 Feb 2012 00:00:00
Nike has announced a new campaign with the launch of its Nike Run Free.Run Jozi 10 kilometer night race. Set to feature 10,000 runners, the race is set to traverse the streets of downtown Johannesburg on 21st March, one of South Africa’s most commemorated public holiday’s - Human Rights Day.
The announcement was made at a launch hosted in Braamfontein overlooking the Nelson Mandela Bridge, as media, athletes, stakeholders and friends of the sports brand got a taste of what the race will offer.
The Nike Run Free.Run Jozi 10 kilometer race starts on Nelson Mandela Bridge and sets off into the streets of the CBD.
In acknowledging the importance of Human Rights Day, the runners will pass a number of landmarks paying homage to our heritage. Human Rights Day not only honours fallen heroes who sacrificed their lives in the fight for democracy, but also acknowledges the progress made towards basic human rights.
Some of the prominent landmarks include City Hall, Luthuli House, Constitutional Hill and Jeppe Police Station. Other iconic landmarks include Johannesburg Stadium, Ponte Tower and popular streets like Bree and Market Streets.
As the runners take back the streets, the city skyline will peak through a number of high rise buildings, making for a breath-taking photo moment.
The finish line will welcome runners at the Mary Fitzgerald Square in Newtown, which will also host a celebratory chill zone with music and entertainment for the runners.
This inaugural race in South Africa this year is part of the Nike We Run City 10K world series tour including Buenos Aires (Argentina), Mexico City (Mexico), Kuala Lumpur (Malaysia) and Rio de Janeiro (Brazil), with a run experience combining running and music.
Over 150,000 runners from 15 cities across continents have already imprinted their footprints in the streets of their respective cities during the latter part of 2011.
Anwar Jappie, Brand Director, Nike South Africa said: ‘The Nike Run Free.Run Jozi 10 kilometer race amplifies the sport experience for young and established runners by encouraging them to connect, motivate and inspire one another.’
‘We singled out Human Rights Day as race day because of the significance the day holds and, more importantly, enabling our runners to celebrate their heritage, freedom and the right to take back the streets for the night.’
In addition to the official announcement, Nike unveiled the race day tee - a bright coloured race tee, featuring pre-printed race numbers.
All runners will be required to run in the official race day tee, which will be made available from early March during the race-pack collection period.
The race will be divided into two categories, namely Student and Open.
The registration fee is pegged at R50.00 (including VAT) per student with a valid student card, while the fee for Open runners is R70.00 (including VAT) per person.
The online registration for the Nike Run Free.Run Jozi 10 kilometer race opens on January 31st, through the official race website www.runjozi.com