Barcelona launch Facebook app- 22 Mar 2012 00:00:00
Spanish title holders Barcelona have launched a new Facebook application, designed to help the European and world champions engage more effectively with their 28 million global fans on the social networking site.
FCB Alert will allow fans to access interactive features including games, polls, video and other multimedia content, and share it with fellow supporters, developer MicroStrategy said in a statement.
The Virginia-based business intelligence software company also said fans could follow news about the Catalan club and its partners and sponsors, and purchase Barca merchandise.
Barca will be able to crunch the data fans are asked to submit to gain a more accurate understanding of what their followers in countries such as United States, Mexico, Brazil, Indonesia and China are interested in and how best to serve them.
Didac Lee, Barca's director of new technology, said: ‘Alert is the perfect way to reach the club's tremendous Facebook following, both locally and worldwide.’
‘Using the Alert platform is a big step forward on multiple fronts and connecting to our fan base at a deeper level is what we're here for.’
Barca have more fans than any other sports club on Facebook with 28.3 million clicking on the "Like" button on their page.
Spanish rivals Real Madrid are second with 25.9 million, followed by English Premiership club Manchester United in third with 23.5 million.
The news comes just days after star striker Lionel Messi scored his eighth hat-trick of the season to become the club's all-time leading goalscorer, at the age of just 24.