New sponsor for England Cricket- 29 Mar 2012 00:00:00
The ECB has secured a new sponsorship deal ahead of South Africa's tour of the country this year, appointing Stowford Press as the Official Cider of England Cricket in a new three-year deal.
The new agreement will enable Westons Cider to promote Stowford Press at all England’s home international matches as well as undertake a range of wider commercial activity to maximise the sponsorship.
It will start later this summer when England take on West Indies at Lord’s in the first Investec Test match (May 17-21) and is scheduled to run until the end of the 2014 home international season.
The Proteas will be heading to England to play a Test series, One Day Internationals and Twenty20 matches across July, August and September.