GB athletes get London 2012 ticket boost- 18 Apr 2012 00:00:00
With exactly 100 days before the start of the Games, friends and families of British athletes have been given a boost after UK Athletics revealed it would buy tickets for them to watch them perform at London 2012.
Team GB competitors currently get two tickets for their first appearance from the British Olympic Association, and the option to buy two tickets for any other sessions, but UK Athletics (UKA) has become the first national governing body to pay for those tickets through to the final.
UKA chief executive Niels de Vos told BBC Sport: ‘This is essentially a performance decision - the last thing we want athletes to be worrying about is the cost or availability of tickets for their mum and dad, boyfriend or girlfriend, husband or wife.’
‘But it is also about recognising that, without the massive support and sacrifice of friends and family, over many years, most athletes would never have made it to elite level.’
It is not known whether other governing bodies will follow the lead of UK Athletics.
For everyone else, the next round of ticket sales by London 2012 organising committee, LOCOG, will take place later this month.

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