Nedgroup Life backing sani2c competitors- 14 May 2012 00:00:00
Every mountain biker who takes on the sani2c, presented by BoE Private Clients, this week will receive R1m-worth of free life and physical impairment cover under the terms of a new sponsorship from Nedgroup Life.
In a first for the long-term insurance arm of Nedbank, Nedgroup Life will provide comprehensive policies for the 4,000-plus riders who traverse the three-day route from Underberg to Scottburgh in KwaZulu-Natal.
The participants will compete in three separate events – the Trail, Adventure and Race – which cover the same 250km course, with staggered starts of one day between each.
Nedgroup Life managing director Lance Blumeris said the sponsorship was a win-win situation for all parties: 'It’s a great value-add to the riders and a great way to create awareness of what we have to offer,' he insisted.
'Because sani2c is an endurance event, you are required to be fit, with your lifestyle leading up to the race being well balanced. It is very likely to be maintained after you finish. 360Life fits all segments of the market, but it particularly suits the active healthy segments. Mountain biking has a great message that reflects our underlying value proposition.'
The company made its first foray into mountain biking with its sponsorship of professional outfit Nedbank Team 360Life, which features six-time sani2c champion Kevin Evans and his partner David George, with whom he won this year’s Old Mutual joBerg2c.
'They are our health and wellness ambassadors and their profile is consistent with the way in which we like to engage our market,' added Blumeris.
Race director Glen Haw added: 'When Nedgroup Life approached sani2c with this idea it was a no brainer. We are always looking to add value for our riders and this has been a perfect example of how it is achieved for the benefit of all.
'When all parties involved are happy, the project becomes sustainable. We look forward to a long and mutually beneficial relationship with Nedgroup Life.'