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Nike launches ‘My Time is now’ campaign

Nike launches ‘My Time is now’ campaign- 23 May 2012 00:00:00

Nike Football has launched it’s new ad campaign ahead of Euro 2012, entitled ‘My Time is Now’, after making its TV debut during Saturday’s Champions League Final.

“Don’t tell me I have potential” is the rallying insight behind the new campaign, which features athletes from Nike’s global roster, including Cristiano Ronaldo, Neymar, Andres Iniesta, Wesley Sneijder, Franck Ribery, Mario Götze, Mesut Özil, Javier Hernandez and Danny Welbeck – as well as special guest appearances from Pep Guardiola, Lauren Blanc and basketball superstar LeBron James.   

Viewers can also experience content in a unique interactive way through hidden tunnels designed to share athlete insights about their hunger to succeed and inspire young athletes to be better footballers. The My Time is Now film can be viewed here.

Carlos Homedes, Nike, Global football marketing director, said: ‘Young players will stop at nothing to prove they’re good enough to play with the best in the game. Their hunger and impatience to take a chance is playfully apparent in the “My Time is Now” campaign .  A new generation of players is taking their chance and this summer will mark an exciting time as they burst onto the scene in Poland and Ukraine.’

The “My Time is Now” film is part of a broader Nike Football brand campaign that features extensive digital, out-of-home and print executions celebrating iconic global players and aspiring footballers hungry to break into the elite game.  

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