Puma introduces cross category collection- 24 May 2012 00:00:00
Puma has unveiled evoSPEED – a new performance collection that features product offerings for all Puma sport categories for the first time in the brand’s history.
Inspired by the Usain Bolt, the collection includes apparel developed for running, football, motorsport, golf, cricket and indoor sports, and will be available from 1st June 2012.
Also for the first time in Puma’s history, the classic Formstripe has been changed and a new lightening version will be featured on the complete evoSPEED footwear collection.
The cross-sport categories of the range cover running, football, rugby, motorsport, golf and cricket.
The evoSPEED styles will be worn by Puma’s key athletes in running (Usain Bolt), rugby (Schalk Burger), football (Sergio Aguero and Steven Pienaar), cricket (Yuvraj Singh and AB de Villiers), and golf (Rickie Fowler and Warren Abery) this summer.
The campaign also features a number of Puma ambassadors in the footwear striking the famous Usain Bolt pose.