Brazil 2014 reveals official slogan- 30 May 2012 00:00:00
The official slogan of the 2014 World Cup in Brazil has been announced by FIFA – with "All in One Rhythm" set to unite fans heading to the Samba nation for the tournament.
FIFA secretary general Jerome Valcke said at a ceremony in Rio the official slogan was a joint effort between Brazil and the footballing world, representing ‘the unique flavor’ Brazil will bring to the tournament.
Valcke added: ‘Based around the central idea of 'rhythm', it will unite fans in Brazil and abroad, around what will be a colourful and vibrant celebration set to a uniquely Brazilian rhythm.’
A little over two years before the championship kicks off in Sao Paulo on 12th June, 2014, the Brazilian government said last week that nearly 40 % of projects are yet to start, but insisted there was no cause for alarm.
According to media reports, Brazil will spend $13bn on over 100 projects - building or modernising stadiums, airports, roads and public transport ahead of the competition.