Megapro signs with SASCOC to commercialise Team SA- 13 Jun 2012 00:00:00
Megapro Marketing has concluded an agreement with the South African Sports Confederation and Olympic Committee (SASCOC), the controlling body for all high performance sport in South Africa, in a five-year deal that will see the agency support the commercialisation of the Team SA Olympic platform.
The agency will also engage with prospective sponsors to build support around the property.
Megapro will be consulting and working with SASCOC to bring on board commercial partners to support Team South Africa.
The commercial structure includes six supporting sponsors, who will support the SASCOC athletes on their road to London and then to Rio in 2016.
SASCOC CEO, Tubby Reddy, said: ‘The prestigious Olympics platform provides great opportunities for brands to get behind the national Olympic team in their support for South African Sport. We are thrilled to have Megapro on board as our commercial agent and look forward to working closely together as we garner commercial support for our team.’
Lyndon Barends, CEO of Primedia Sport and acting CEO of Megapro Marketing, added: ‘We are extremely proud to have been awarded this contract based on MEGAPRO’s twenty-six years of experience in sport sponsorship and marketing, along with our strong relationships in the corporate market.’