Sport Industry Group

Cricket Australia agrees new Toyota deal- 4 Jul 2012 00:00:00

Toyota has signed after a five-year sponsorship deal with Cricket Australia that will see the car manufacturer become a gold sponsor of the governing body and its official automotive partner.

The deal includes support for the Australian national team games, state cricket associations, and the KFC T20 Big Bash League until midway through 2017, as well as a presence for the brand at each of the competitions.

Toyota will provide more than 100 vehicles, including hybrids, to Cricket Australia coaches and administrators.

Mike McKenna, Cricket Australia's executive general manager, commercial, said: ‘Australian cricket is thrilled to partner with Toyota, an Australian manufacturer and a business with a strong track record of support for Australian sport.’

‘Australian cricket is proud to support Toyota's environmental goals and initially half our State Association and Cricket Australia fleet will be Toyota hybrid vehicles. We will work with Toyota on opportunities to realise an all-hybrid fleet in the coming years.’

Toyota's executive director of sales and marketing Matthew Callachor, added: ‘Toyota has been a long-time and passionate supporter of Australian sport at all levels, and the new cricket partnership is a natural extension of our involvement with football codes enjoyed across the country.’

‘Cricket is one of the most played and watched sports in Australia and we are looking forward to another long-term and successful partnership.’