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10m votes already cast for Black Label Cup

10m votes already cast for Black Label Cup- 6 Jul 2012 00:00:00

More than 10 million votes have already been cast for the second annual Carling Black Label Cup - with more than three weeks still to go, according to the company that manages FNB Stadium.

The cup game boasts a unique format that allows fans to vote for the players they want in each team, and also allows spectators to make changes on the field during the match.

The campaign won the Best Integrated Sport Marketing Campaign, sponsored by ProSport International, at the Virgin Active Sport Industry Awards 2012.

Stadium Management SA (SMSA) said on Thursday that it expects a sell-out crowd for the annual one-off match between Orlando Pirates and Kaizer Chiefs on 28th July.

At last year's game, just under 80,000 fans turned up at the 94,000-seater stadium, with 10.5m votes cast.

The stadium managers said in a statement: ‘SMSA is confident that this year's edition will be sold out. To cater for a capacity crowd and ensure the smooth running of the Carling Black Label Cup, SMSA is urging fans to arrive early and take full advantage of a host of parking and travel arrangements in place for match day.’

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