Sport Industry Group

Man City announces new timekeeper- 24 Jul 2012 00:00:00

Manchester City Football Club has announced that Richard Mille will serve as the Premier League club's official timing partner, with the luxury Swiss watch brand set to donate a unique timepiece to auction on behalf of Manchester City's charitable association City in the Community.

According to an official press release, the subsequent money raised from the auction 'will go towards improving the lives of local children, helping them to achieve their goals and exceed their potential through sport and education.'

Manchester City interim chief executive John Macbeath said: ‘We are extremely proud to form this relationship with Richard Mille, who shares our will to innovate and to push the boundaries in achieving our collective aims.’ 

‘This new partnership provides many exciting opportunities for collaboration through selected VIP events and a bespoke match-day box experience.’

Richard Mille chief executive Peter Harrison added: ‘We are proud to announce our partnership with Manchester City whilst the Premier League champions are celebrating such a significant moment in the history of the club. Manchester City’s commitment to excellence and innovation perfectly matches Richard Mille’s desire to create unique timepieces with a strong and inspiring identity. We look forward to long a successful partnership with Manchester City Football Club.’