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Sri Lanka cricket set for YouTube

Sri Lanka cricket set for YouTube- 7 Aug 2012 00:00:00

The Sri Lanka Premier League (SLPL) cricket tournament has agreed a global broadcast deal with YouTube, which will see all 24 matches from the inaugural edition of the franchise-based Twenty20 competition streamed live and free of charge on an official channel on the video-sharing website. 

The first edition of the competition will be played from 11th to 31st August.

The deal was brokered by Somerset Entertainment Ventures, the agency responsible for managing the marketing and operations of the SLPL.

SLPL president Upali Dharmadasa said: ‘It was an idea that was brought to us, and we approved it because it gives the tournament the benefit of reaching more cricket fans around the world.’

ESPN Star Sports holds the television rights to the SLPL, which it will broadcast in a number of Asian countries including Sri Lanka, India, Bangladesh and Pakistan.

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