Return – recycle – reborn. Be part of the Re-Generation.
In 2012, adidas launched ‘Sustainable Footprint’, a voluntary take-back-and-recycle program – the first of its kind in Brazil. This initiative in the Brazilian sports industry was only just the beginning of our take back journey globally, which is continuing to expand its consumer reach. Following further pilot Take Back programs in Canada in 2016, we launched a Take Back program as a pilot in nine adidas stores in New York City, Los Angeles, Paris and London the year after. The programs aim to raise consumer awareness of what happens to products at the end of their life.
We then support their desire for corrective action by providing them a way to give old clothes and footwear (of any brand) a second life.