adidas x Parley launches new global movement

06 Jun 2017

adidas has launched adidas x Parley Run for the Oceans, a new movement which uses the power of sport to inspire collective change in the world, one mile at a time taking place around World Oceans Day week 2017 (5-11th June).

adidas and Parley to celebrate World Oceans Day week with a digital run which runners all over the world can join to show their support.

The partnership between adidas and Parley sees adidas’ iconic performance-led designs re-modelled using Parley Ocean Plastic™.

While the Parley collection released in May was inspired by the blue colour of the Oceans, the new colourway recalls the coral bleaching crisis threatening the oceans, and is also symbolic of the white flag humanity should raise in order to make peace with the oceans, to end marine plastic pollution with a collaborative approach: The Parley AIR Strategy which stands for 'Avoiding' the use of plastic, 'Intercepting' plastic waste and 'Redesigning' the plastic material itself.

Senior manager for adidas Running SA, Pieter Warnich said: “As a brand we believe that through sport we have the power to foster eco-innovation and enable our customers to make a difference. The new white colourway we are introducing across the adidas x Parley collection aims to make not only a style statement but an environmental one too, and the colourway is symbolic of the peace we need to make with the oceans. We call you to help make a difference by assisting in waging the battle against pollution of the oceans”.

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