Obsession is Natural

19 Apr 2017

Sports drink BodyArmor, a relatively new player in the sports drink market, has unveiled its first ever television ad campaign with former NBA superstar Kobe Bryant leading the creative direction.

The campaign, ‘Obsession is Natural,’ is inspired by Bryant’s hard-driving philosophy towards anything he does, whether that’s the NBA or a national brand campaign, and also features other sporting greats including Andrew Luck, Anthony Rizzo, Dez Bryant, Dustin Johnson, James Harden, Kristaps Porzinigis, Mike Trout and Skylar Diggins.