Andy Rice

Andy Rice


Branding and Advertising Expert, Yellowwood

Andy Rice is probably South Africa's best-known branding and advertising expert. 

As a strategist he headed up Ogilvy Johannesburg's account planning department before founding Yellowwood, a specialist brand strategy consultancy that grew to become South Africa's leader in its field. Yellowwood is now part of the TBWA empire, with Andy continuing to stay involved as Chairman. 

As a speaker he combines his professional brand consulting experience with his reputation as the co-host of Talk Radio 702's popular "AdFeature with Andy Rice" to create keynote presentations that memorably fuse wit with wisdom. 

As a writer he has contributed numerous articles and opinion pieces to marketing journals and publications such as The Annual, The Journal, AdVantage and Brands and Branding in South Africa.

Andy graduated from Cambridge University and has spent his entire career in marketing and advertising, eventually becoming Director of Strategic Planning at Ogilvy & Mather Johannesburg. He founded Yellowwood in 1997, starting South Africa’s first independent marketing consultancy.

Andy is often invited to be guest speaker and lecturer, and he plays a very active role in the marketing world through his participation on various panels as judge or chairperson – the Apex Awards, the Loeries, FM Adfocus, PRISM etc. Andy hosts the weekly AdFeature show with Jenny Crwys-Williams on 702, and often MCs at Yellowwood events.

His dry humour and direct insight put him at many boardroom tables and his integrity is widely respected.