StarTimes Agrees Cut-Price Rights Deal

16 Jan 2020

StarTimes, the pay-television broadcaster in sub-Saharan Africa, has acquired the rights to broadcast the top-tier Ghana Premier League and FA Cup.

StarTimes has acquired the rights to the GPL, FA Cup, second-tier Division One, and Women’s Premier League and FA Cup matches in a five-year deal worth $5.25m.

The announcement comes little over a month after StarTimes and the Ghana Football Association agreed to mutually terminate an existing deal for the same properties. That deal was signed in 2017 and would have been worth $18m over its lifespan.

The GFA had said there were six other bidders for the rights, but that pay-TV broadcaster SuperSport did not bid.

It was reported that the original StarTimes deal was cancelled over an obligation for the broadcaster to construct football pitches across Ghana in partnership with the GFA.

SuperSport held the broadcast rights between 2013 and 2016 in a deal which was thought to be of a substantially lower value than the cancelled StarTimes agreement.

The GFA has also announced that radio broadcasters seeking the rights to these properties will soon be announced. The governing body has waived a fee and is instead open to “non-cash considerations” for the rights.