Usain Bolt new Xoom brand ambassador

13 Dec 2018

Jamaican sprinting icon Usain Bolt has signed a deal to become a brand ambassador for Xoom, the international money transfer service acquired by PayPal in 2015.

Bolt, who won eight Olympic gold medals, has partnered with Xoom as the financial services company expands into Canada, where its customers will be able to send money, reload phones and pay bills in more than 130 countries globally.

Xoom are set to launch an international marketing campaign called ‘Money Go Xoom’ in both Canada and the US, which Bolt is set to front, with the aim of highlighting Xoom’s ability as a fast and secure platform. Bolt’s partnership with Xoom is set to run through 2020.

Julian King, vice president and general manager at Xoom said: “We’re deeply committed to delivering the fastest possible money transfer experience to our customers.

Bolt added: “Having experienced the difficulties of sending money to my own family back home in Jamaica, I’m thrilled to endorse and partner with a company that’s focused on delivering a fast and convenient way to send money or pay bills for family from afar.”

Since ending his sprinting career after the 2017 World Athletics Championships, the 100-metre world record holder has attempted to fulfil his dream of becoming a professional soccer player. However, despite scoring twice for Australian outfit Central Coast Mariners in a friendly against Macarthur South West United, he failed to agree a contract with the A-League club.